An MVP, scoped honestly before anyone commits to a build.
A minimum viable product, scoped to test the real assumption rather than to impress an investor deck. PixelCrayons is your point of contact: we scope what actually needs building first and write the proposal. Our sister company ValueCoders engineers it, under that one proposal and one account team.
Reply within four business hours (typical) · One contact, start to finish
In one answer
PixelCrayons is your point of contact for MVP development; our sister company ValueCoders builds it, under one proposal and one account team. PixelCrayons scopes the smallest buildable version that actually tests your assumption, not the longest feature list that fits the budget, and writes a single proposal covering the whole engagement. ValueCoders' engineers build it, and PixelCrayons stays your account owner throughout, including for any website, store or marketing work that runs alongside the build.
ValueCoders: the build, named plainly, never hidden✦
One coordinated proposal, one account team✦
Delivering since 2004✦
PixelCrayons: scoping and your point of contact✦
ValueCoders: the build, named plainly, never hidden✦
One coordinated proposal, one account team✦
Delivering since 2004✦
Who does what
One contact, one proposal, two teams.
01
Scoped to the assumption, not the deck
PixelCrayons scopes the smallest version that actually tests the thing you're unsure about, and says so plainly when a requested feature doesn't belong in a first version.
PixelCrayons
02
Built by ValueCoders
Product engineering, front end and back end, built by our sibling company ValueCoders against the scoped brief, with a real architecture underneath rather than duct tape headed for a rewrite.
ValueCoders
03
One proposal, both scopes named
A single written proposal names PixelCrayons' scoping role and ValueCoders' build role, with pricing and acceptance conditions in the same document.
Every engagement
04
A path past the MVP
Where the MVP proves the assumption, the same account team scopes what comes next, whether that's more of ValueCoders' engineering or PixelCrayons' own web and marketing work.
After launch
05
The marketing and web side, still ours
A landing page, a waitlist site or the marketing programme around the launch stays PixelCrayons' own work, coordinated by the same account team.
PixelCrayons
04
How it works
Brief to a built MVP, scoped honestly.
01
Days 1 to 2
Brief & scope
You describe the assumption you need to test; PixelCrayons scopes the smallest version that actually tests it, cutting anything that doesn't.
02
Complete brief
One proposal, priced
A written proposal naming the scope, the build owner and the price, with PixelCrayons and ValueCoders' responsibilities both stated plainly.
03
Week 1
ValueCoders starts the build
ValueCoders' engineers start against the agreed scope, with PixelCrayons' account team as your single point of contact for status and change requests.
04
At launch
Read the result, then decide
You get the MVP and an honest read on what it showed. The same account team scopes whatever comes next, without a re-pitch from scratch.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.
Each decision recorded, with the expectation attached.
How we report it, in Prism
The delivery record, you can read without a stand-up.
What you receive in month one
Development is reported as artefacts in your own tools, not a status call. In the first month you receive the technical audit of the current codebase, the delivery plan broken into reviewed increments with acceptance criteria, and the environment map showing where code runs and who can deploy it. The weekly review in Prism lists what merged, what was reviewed, and what is blocked and by whom.
01Technical audit: the current codebase, its risks, and the order of fixes
02Delivery plan: increments with acceptance criteria and review owners
03Environment map: development, staging and production, and who deploys
04Weekly review in Prism: merged, in review, blocked, and the reason for each block
05Definition of done: tests, review, accessibility and performance checks per increment
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
ValueCoders, our sister company, does the engineering; product build is their practice group-wide. PixelCrayons scopes the version worth building first, writes the single proposal, and stays your account owner throughout, including for any website, store or marketing work alongside it. ValueCoders is named plainly here and throughout delivery.
That's the first conversation, not a blocker. PixelCrayons scopes the smallest version that tests your real assumption, and will tell you plainly when a requested feature belongs in version two rather than version one.
Related, not the same: custom software development (/development/custom-software-development) covers a bespoke build at any stage, including full product engineering and IoT. This page is specifically the first, scoped version built to test an assumption before a larger commitment. Either page routes to the right proposal.
One account team, for the whole relationship. ValueCoders' name and role are stated plainly in the proposal and throughout delivery, but escalation, billing coordination and status reporting run through the same PixelCrayons account team you signed with.
There's no flat rate card: the scoped feature set and platform choice set the cost, not a page count. Every proposal is scoped against your brief and itemises exactly what ships, naming which company delivers which part. Once we have a complete brief, we confirm the date you will receive your written, priced scope.
Scope the version worth building first.
A scoped, itemised proposal, naming PixelCrayons' role as your point of contact and ValueCoders' role as the build team, under one account owner throughout.
