Architecture, a review-gated senior build, QA inside the sprint and documented handover, delivered by our engineers and presented as your agency's work. Your project tools, your client calls, your margin. NDA-backed, with client-protection terms agreed before work begins.
500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing
Brands our teams have delivered for
PixelCrayons delivers custom web development under partner agencies' brands: architecture, front-end and back-end engineering, code review and QA. Your agency owns the client relationship and the retail price; we deliver behind your logo at wholesale rates, with reporting in your templates and the repository in your client's own accounts. NDA and client-protection terms are agreed before work begins.
Outcomes tied to real engagements, not averages.
Data model, rendering strategy, hosting and the boundary between front end and back end, decided and written down before the first sprint. Your agency presents the architecture note as your own recommendation; we did the reasoning behind it.
Front end and back end written by engineers who work in the stack every week, with nothing merging until a second senior engineer signs off against a written standard. When your name is on the pull request, the standard behind it has to be defensible; that's the part clients never see and we never skip.
Marketing sites, portals and the web apps that sit around a client's product: that is the lane, and it is stated in the scope before a sprint starts. The product itself is our sibling company's lane; we say so at the brief rather than stretch into it.
Automated checks in CI on every merge, a QA engineer testing across browsers and devices before each demo, and defects fixed inside the sprint rather than added to a second backlog. What you present on the client call is working software, not a promise.
The repository lives in your client's accounts from day one, and architecture notes and runbooks are maintained as we build. Bespoke deliverable rights, licences and handover are agreed before work starts.
Reliability, brand safety, scalability, governance and the costs that don't show up in the quote: the five things that actually decide it when your name is on the repository.
| Freelancer | In-house hire | Other white-label vendors | PixelCrayons | |
|---|---|---|---|---|
| Reliability | Great until they're deep in someone else's codebase: your ticket queue waits behind it | Strong once ramped; a single point of failure on leave or exit | Varies by vendor; ask for the named team and who covers leave, in writing | A named team with a second specialist briefed from day one; a named lead and a weekly written report on every engagement |
| Brand safety | Your client one commit history away from knowing | Safe: it's in-house | Varies by vendor; ask for non-solicitation and a blackout, in writing | NDA in writing, and we do not approach the clients you introduce |
| Scalability | One person's calendar is the ceiling, and code review has nobody to hand off to | A hiring cycle per step up, severance per step down | Varies by vendor; ask how a resize works mid-engagement | Resize monthly against your pipeline, in both directions |
| Governance | Whatever discipline they personally keep | Yours to build and enforce | Varies by vendor; ask for the reporting template and the escalation path | Written review standard, sprint demos, documented handover: auditable |
| Hidden costs | Your hours re-briefing and quality-checking every merge | Salary through quiet quarters; tools and training on top | Rework when the first build misses your client's bar | The wholesale rate is the rate: proposals itemised, no surprise invoices |
Thirty minutes on your clients, your margins and where web development fits your offer. No pitch deck, no obligation to bring a project.
The capability pack and wholesale development rate card arrive, and an NDA goes on file. From here you quote build work in any pitch, months before there's a client. Partner rates are published on agencies.pixelcrayons.com if you want the number first.
Architecture agreed and the repository standing in your client's accounts, followed by reviewed, working code on staging. Once we have a complete brief, we confirm the date you will receive your proposal against the rate card.
One client becomes a portfolio; overflow becomes a retainer. The same team stays on your accounts.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.
Client names withheld throughout.
Brief us, approve work, see who owns what.
Each decision recorded, with the expectation attached.
Custom web development earns its keep wherever the off-the-shelf platform stops fitting the business: these are the sectors partner briefs come from most.
The agency's build queue had outgrown their bench, and their client's roadmap was slipping because of it. Delivered as a dedicated team inside the agency's own project tools, working to their review standard: the client saw a faster-moving supplier, never a second vendor. The full write-up keeps the numbers in.
The wholesale band for web development is on the pricing page, agency view on: quote against it before a client asks. The partnership itself lives on the agency hub; web development as brands buy it direct has its own page. Neighbouring white-label lanes are linked too.
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Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Each one says where it applies and links to its full terms.
We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.
Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.
Full termsWe typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWe deliver under your agency's brand and respect your client relationships. Confidentiality and client-protection terms are agreed before work begins, and we do not publish named case studies about your clients. We use your agency's own name, logo or testimonial only with your prior approval.
We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. If one of your clients contacts us directly, we tell you and resolve the enquiry through you.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
The lane and the stack are stated in the scope before a sprint starts. These are the calls we make on a partner's brief, including the ones where we say no rather than stretch.
| The brief | Our call | Why |
|---|---|---|
| A marketing site, portal or web app around a client's product | In our lane | That is the work this service is built for, and the scope says so before the first sprint. |
| The client's product itself | Not ours to take | The product is our sibling company's lane, and we say so at the brief. |
| A stack the client already runs | Work in it, where that is the right call | Where we lack genuine senior depth in a technology, we tell you rather than take the brief. |
| A new build with no stack chosen | TypeScript with React, Next.js and Node; PHP with Laravel or WordPress where a CMS fits | Boring, proven and widely staffed beats a fashionable framework nobody can maintain in three years. |
| The client's own developer stays involved | Pull requests under their review standard, or their developer reviewing ours | Either way the working agreement is written down in week one. |
Whatever the call, the repository lives in your client's own accounts from day one.
For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Work begins with the architecture note and the repository in your client's own accounts.
Two layers, one of which happens once. Partner onboarding is an intro call, an NDA, the rate card and capability pack on file and a named contact. When a brief lands, you introduce the account in your own words, we go through the existing codebase and constraints, and we agree the architecture before anything is built.
Nothing merges without a second senior engineer signing off against a written standard, and CI runs automated checks on every merge. Reporting is weekly in your templates with your logo, with a monthly deep-dive for your client call. We join those calls as your team when you want us there.
Our default is proven and widely staffed: TypeScript with React, Next.js and Node, and PHP with Laravel or WordPress where a CMS fits. We work in the stack your client already runs where that's right, and where we lack senior depth in a technology, we tell you rather than take the brief.
Your client's, always. The repository, hosting and CI pipelines are created in your client's own accounts from day one. Bespoke deliverable rights, licences and handover are agreed before work starts, and a proper handover explains how it works. Leaving being easy is what makes staying meaningful.
Yes, and it's a common arrangement. We can submit pull requests into a codebase someone else maintains, under their review standard, or lead the build with their developer reviewing ours; either way the working agreement is written down in week one. Documentation is deliberate as we go, so no part of the system only we understand.
That's your call. Some partners describe us as their delivery team or white-label development agency; others say nothing, and our name appears on no commit, ticket or report your client sees. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends.
A freelancer is one calendar, and code review has nobody to hand off to. A white-label partner gives you a named team, with a second specialist briefed from day one, and nothing merges until a second senior engineer signs off. We deliver under your brand, with an NDA and client-protection terms agreed in writing before work begins.
The wholesale development rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin; we never see your client invoices, and nothing we send reveals what you pay us. Proposals are itemised by deliverable (architecture, sprints, QA, migrations), with no platform-fee markups.
Get the wholesale development rate card, the capability pack and an NDA on file today, so the next build brief starts with an architecture note already priced, not a guess. No project needed, no fee to join.
No project needed · NDA standard · Client protection in writing
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