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Design to code:
what you approve is what ships.

Our design to code services turn Figma files into production front-end, built by the same team that designs: pixel-accurate components, performance budgets set before build starts, accessibility carried from artboard to markup. None of the quiet decay that happens when designs are thrown over a wall.

Reply within four business hours (typical)

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons turns Figma designs into production front-end code, built by the team that designs, so nothing is lost in handoff. We deliver component libraries and pixel-accurate front-ends, with WCAG 2.1 AA accessibility and Core Web Vitals budgets as build requirements, from our designs or your studio's files. We work direct for brands and white-label for agencies.

  1. No handoff decayDesigners and front-end developers in one team, so the interface you approved is the one that ships.
  2. Figma to production, systematicallyEvery Figma token, component and variant translated into code, so the build stays auditable against the file.
  3. Component libraries, not page soupReusable, documented component libraries delivered into your repository, so new pages are assembled from tested parts.
Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • Designed and built by the same team
  • Parity review against the artboards on every build
  • Performance budgets agreed before build starts
  • WCAG 2.1 AA as a default, not an upsell
  • 4,500+ projects delivered since 2004
  • 500+ agencies served
Where this discipline comes from

The service the company
was built on.

Turning other people's design files into clean, correct markup is close to the oldest thing we do: agencies around the world sent us their files under their own brands for years, and for a while that work had its own front door, MarkupBox, before it merged back into PixelCrayons.

Doing this work since 2004 has left one habit worth knowing before you brief anyone: our definition of done includes the handover, not just the build.

The longer version on our About page →

In writing, every time

What a design-to-code engagement
actually includes.

01

No handoff decay

The classic failure mode of digital projects is the wall between design and build. A second team "interprets" the file, and the spacing, motion and edge-case states quietly disappear. Here the designers and front-end developers sit in one delivery team: the interface you approved is the interface that ships.

Every project
02

Figma to production, systematically

Every named colour and spacing in the file (a token) becomes a variable in the code, every Figma component becomes a coded component, every state of it (a variant) becomes a setting on that component, and interaction notes become actual interactions. The translation is mechanical where it can be and documented where it can't, so the build stays auditable against the file.

Every build
03

Component libraries, not page soup

Front-ends delivered as reusable component libraries rather than hand-carved pages. Your next page is then assembled from tested parts instead of rebuilt from scratch, and design changes propagate through the system instead of being patched forty times. The library lands in your repository, documented, and it's yours.

Every delivery
04

Performance budgets, set upfront

Page-weight and Core Web Vitals budgets agreed before build starts, and negotiated against the design in the open. A heavy hero then gets flagged in the artboard rather than shipped slow. Fast is a spec item with a number attached, not a hope.

Before build
05

Accessible front-ends by default

Semantic markup, keyboard paths, visible focus states, reduced-motion alternatives and WCAG 2.1 AA contrast verified in the build, not just promised in the design. Accessibility survives handoff here for the same reason everything else does: it's the same team on both sides.

Included
The half of the job nobody quotes

Your file shows two states.
The build needs eight.

Matching a static frame is the easy part, and it is the part every conversion vendor promises. The states that are not in the file get decided by whoever is building it, and those are precisely the moments a user is stuck, waiting or wrong. So we decide them with you, in writing, before the build.

A typical interactive component
DefaultHoverFocusActive / pressedDisabledLoadingErrorEmpty
  • Usually in the file
  • Usually decided in the build
  1. Default

    In a typical fileDrawn, and usually the frame everything else is judged against.

    What we doTaken from the file as the source of truth for spacing, type and colour tokens.

  2. Hover

    In a typical fileUsually drawn, sometimes only as a colour swap in a comment.

    What we doImplemented, and suppressed on touch devices: a sticky hover state on a phone reads as a bug.

  3. Focus

    Missing

    In a typical fileAlmost never drawn. Frequently removed later because it “looks like an outline”.

    What we doAlways visible, always meeting contrast against both the component and the page behind it. This is the one state we will not remove on request without saying why.

  4. Active / pressed

    Missing

    In a typical fileRarely drawn. Assumed to be “the hover state, but more”.

    What we doDerived from the hover treatment along the same axis, so the component feels like one object rather than three.

  5. Disabled

    Missing

    In a typical fileOccasionally drawn, usually as reduced opacity.

    What we doOpacity alone fails contrast. We use a defined disabled token, and we ask what the user is meant to do instead: a disabled control with no explanation is a dead end.

  6. Loading

    Missing

    In a typical fileNot in the file. Discovered during integration, decided in an afternoon.

    What we doSpecified up front: does the control hold its width, does the label persist, is the wait announced to a screen reader.

  7. Error

    Missing

    In a typical fileSometimes a red border in one frame, without the message.

    What we doMessage text, its position, and whether the field keeps or clears its value, the last of which is the difference between a small correction and a retyped form.

  8. Empty

    Missing

    In a typical fileDesigned with realistic content, so the empty case never appears.

    What we doSpecified for every list, table and search result, because the empty state is the first thing a new user sees and the last thing anyone designs.

What we send back with the build

Every state above, rendered on one page, at the breakpoints the design defines. It is faster to review than a staging link, and it is the artefact that ends the “that is not what I drew” conversation. If a state is wrong, it is wrong in one visible place rather than three screens deep inside a flow.

Send us the file with two states and you will still get eight. The only question is whether the other six were your decision or ours, and we would rather they were yours.

Illustrative: the eight states we specify for interactive components

How it starts

Artboard to production,
step by step.

01
Start

Brief and access

We sign an NDA and you share the design files and access to your target stack.

02
Once the brief is complete

Audit and itemised proposal

We audit the files and stack, flag missing states and feasibility risks, and confirm the date your proposal arrives with page-weight and Core Web Vitals budgets.

03
Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

04
Typically 2 to 3 business days later

The work starts

Design tokens are extracted into code, the project is scaffolded against your stack, and a live preview URL is stood up.

05
On the date in your proposal

First deliverable

Core components and priority pages, built from the library and deployed to the preview: working code you can click and test. Build-out, parity review and handover follow.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your design work runs in a Prism workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

  • 01

    Review requests and sign-offs

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Actions checked against outcome

    What we did and what happened, side by side.

How we report it, in Prism

The states ledger,
before a screen is signed off.

What you receive in month one

Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.

  • 01Research summary: user tasks, existing friction, and what was observed
  • 02Information architecture: every page, its purpose, and how users reach it
  • 03States ledger: each screen with empty, loading, error and success states
  • 04Component inventory: what is reused, what is new, and where each appears
  • 05Decision log: each review round, what changed and why
Where this fits

The bridge between
design and engineering.

Upstream, web design and UI/UX design produce the artboards worth building. Downstream, web development takes the heavier engineering behind the front-end. Either way it is one team, so what you approved is what ships.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

Yes. Agencies send finished Figma files from their own designers, and brands send files from a previous studio; the job is fidelity to that design, not quiet improvements. Every job starts with a feasibility audit that flags missing states, impractical patterns and budget risks before build. If the files need remediation, that's scoped and priced explicitly.

Modern front-end foundations: semantic HTML, component-based CSS and React-family frameworks, plus WordPress and Shopify themes when that's your stack. The proposal names the stack, repository setup and delivery format, and your engineering team has the deciding voice. Heavier application work behind the front-end goes to our web development team.

It means the system is faithful: tokens, spacing, type scales, states and motion match the design spec exactly. It doesn't mean every screen matches a static image at one viewport, because real pages flex across screens, content lengths and languages. Responsive behaviour is agreed with the designer, and every build ends with a parity review against the artboards.

A parity round is built into every scope: after build-out, the artboards and coded pages are reviewed side by side, and deviations from the spec are fixed as part of the engagement. Review windows at foundations, first components and pre-handover catch most issues earlier. Mid-build design changes are flagged with their timeline and budget impact and re-scoped openly.

By treating both as build requirements set before code is written. Page-weight and Core Web Vitals budgets are agreed upfront and measured on the preview URL as pages land, and WCAG 2.1 AA contrast, semantic markup, keyboard paths and focus states are verified in the browser. We commit to the budgets, not post-launch scores on infrastructure we don't control.

Yes. Your Figma files, project templates and client calls stay yours; our developers build under your brand, from your repositories, under NDA. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends, and it's written into the agreement.

The range

What it costs,
at the direct rate.

Priced per page for teams feeding a build queue, and as a full handoff build when a whole design file needs to become a production front-end with its library.

  • Per unitPage or screen build$200–$1,000per page
  • ProjectFull handoff build$1,250–$10Kfixed quote, one-time

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Ship the interface
you actually approved.

A scoped, itemised design-to-code proposal, and if we go ahead, working code on a preview URL. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

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