Conversion copywriting:
the words that do the actual selling.

Two structured revision rounds per deliverable are scoped into every project. In practice they're usually enough, because revisions converge fast when the research and voice guide were agreed before drafting. The first round refines argument and emphasis. The second polishes line by line. If a draft misses because we misread the brief, fixing that is our cost, not one of your rounds. Be wary of unlimited-revision promises: they usually mean the thinking starts after the writing, which is backwards. You pay for the wandering in calendar time even when you don't pay for it in fees.

Like you. A copywriter whose clients all end up sounding the same is a columnist, not a copywriter. The voice guide comes first: if your brand already has one we adopt it, if it half-exists we sharpen it, and if it doesn't exist we define it with you. That covers tone, vocabulary, cadence, the things you'd never say, often alongside our brand identity work. Every draft is edited against that guide before you see it, and the guide is yours to keep. That's what keeps the voice consistent when your own team writes the next page without us.

Drafting tools sometimes assist (synthesising interview notes, generating variant directions, pressure-testing a structure) the way any modern writing room uses them. But every line that ships is worked, rewritten and approved by a senior copywriter. Every factual claim is checked against a source before it goes near a page. Two things never happen: copy shipping without senior editing, and claims being fabricated to sound good. No invented statistics, no fake testimonials, no benefits your product doesn't deliver. Persuasion that survives contact with a real customer has to be true. That principle is older than any of the tools.

Both, scoped differently. A landing page is a self-contained project (research, draft, revisions, rationale) and a sensible way to try us out. A full site is a messaging project first: the story has to hold from home page to pricing to the deepest service page. Each page says its own thing instead of paraphrasing its neighbours. For full sites we start with a message architecture (what each page must claim and prove) then draft in dependency order. Ads and emails are written against the pages they point to, because message match is where conversion is won or lost.

By what the words are for. Content marketing builds authority: articles, guides and answer pages that earn attention and trust over months. It runs as a publishing programme with a topical map behind it. Copywriting is the sharp end: the pages, ads, product listings and emails where attention becomes a transaction. Different jobs, different disciplines: a great guide teaches, a great landing page asks. They share the research standard and the answer-first structure, and the same team runs both. That's exactly why we keep the lanes clean: each page targets one intent, and the two services link to each other rather than duplicate each other.

It's priced by scope, per deliverable: a landing page, a full-site messaging project and an ongoing ad-and-email retainer are different engagements. Each proposal itemises exactly what ships: research, drafts, revision rounds, the rationale document, so you compare like with like. Page design and build are quoted separately, never hidden in the copy price. We don't price by word count: words are the material, not the value, and paying by the thousand rewards padding. Once we have a complete brief, we confirm the date you will receive your proposal. The initial copy website review is free.

Yes, in the sense that matters: every page we write is structured answer-first, so search and answer engines can quote it as well as people can read it. Which pages exist, and which queries they target, is decided by our SEO content strategy service. Copywriting then writes the words on those pages.