Store apps, built by the team that actually owns each layer.
eCommerce app development services for progressive web apps and app-builder storefronts on Shopify, WooCommerce or Magento: our own commerce team, start to finish. Need a custom native iOS or Android shopping app instead? Our sibling company ValueCoders builds it, under the same proposal and the same account team, so you sign once and deal with one point of contact either way.
PixelCrayons builds progressive web apps and app-builder storefronts on Shopify, WooCommerce and Magento as our own commerce team's work. A custom NATIVE iOS or Android shopping app is built by our sibling company, ValueCoders, who own mobile and custom product engineering group-wide. Where a project needs both a platform-based app and a native one, one coordinated proposal covers both and one account team stays your single point of contact, so you never manage two vendors for one build.
PWAs and app-builder storefronts: our own team's work✦
Custom native iOS/Android: ValueCoders, named plainly, never hidden✦
One coordinated proposal when a project needs both✦
4,500+ projects delivered since 2004✦
Reply within four business hours (typical)✦
PWAs and app-builder storefronts: our own team's work✦
Custom native iOS/Android: ValueCoders, named plainly, never hidden✦
One coordinated proposal when a project needs both✦
4,500+ projects delivered since 2004✦
Reply within four business hours (typical)✦
Who builds what
Store apps, built by the team that owns each layer.
01
Progressive web apps: our own team's work
An installable, offline-capable storefront that runs in the browser but behaves like an app: push notifications, home-screen install, and fast repeat visits. Built and shipped by our own commerce engineering team on your existing Shopify, WooCommerce or Magento platform.
PixelCrayons
02
App-builder storefronts: also our own team's work
Shopify, WooCommerce and Magento each have an app-layer path (a mobile app assembled on top of the platform's own APIs and app-builder tooling) that gives a native-feel shopping app without a fully custom codebase. This stays inside our own commerce team's scope, same as the storefront it's built on.
PixelCrayons
03
Custom native iOS and Android apps: built by ValueCoders, our sibling company
A fully custom native app (bespoke iOS/Android engineering, not built on the commerce platform's app layer) is mobile and product engineering, and that is our sibling company ValueCoders' practice, not ours. We say so plainly here rather than after a proposal lands: if that's the build, ValueCoders' engineers deliver it.
ValueCoders
04
One coordinated proposal when a project needs both
Plenty of commerce projects want a PWA now and a native app later, or both from the start. Where that's the case, PixelCrayons and ValueCoders coordinate one proposal naming each team's scope, acceptance conditions and pricing, so you're not stitching two vendor relationships together yourself.
Coordinated
05
One account team, whichever app you need
You keep a single point of contact for the relationship even when ValueCoders' engineers are doing the native build. The account team stays accountable for the whole engagement; ValueCoders is never hidden behind our name, and its name is never dropped from the conversation once work starts.
Every engagement
The process
NDA to working software, on whichever scope is yours.
01
Days 1 to 2
NDA signed, app type confirmed
We sign your NDA and confirm which shape fits: a PWA, an app-builder storefront, a fully custom native app, or a mix. That decision sets which team leads and whether ValueCoders is named on the proposal.
02
Complete brief
One proposal, scopes named
Once we have a complete brief, we confirm the date you will receive your itemised proposal. A written proposal covering exactly what ships, by which team, in what order and for how much. A mixed scope names both PixelCrayons' and ValueCoders' responsibilities in the same document, never blurred into one undifferentiated line item.
03
Week 1
The right team is assembled
Commerce engineers for the PWA or app-builder work, ValueCoders' mobile engineers for any native scope, both reporting into the same account team so you get one status, not two.
04
First delivery
First deliverable ships
Working software demoed on a call, on the PixelCrayons-owned scope. Where ValueCoders is delivering the native app in parallel, its own delivery cadence is set in the coordinated proposal and reported through the same account team.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.
Each decision recorded, with the expectation attached.
Proof
The platform foundation an app layer builds on.
Commerce · Gulf
Via agency partner · white-label
D2C fragrance retailer: the storefront app layer, built on the platform.
The published record is a web storefront replatform, not an app build, so this card won't stretch it to claim one. What it evidences is the commerce engineering discipline that carries over directly to a PWA or app-builder storefront: the same platform, the same catalogue and order data, extended rather than duplicated. Revenue grew 340% in seven months on that foundation.
Building the web storefront the app sits on top of? eCommerce Development is where that starts. Selling to trade accounts as well as consumers? B2B eCommerce covers the account and pricing layer. Not sure yet whether an app is the right investment? eCommerce Consulting scopes that decision first. Looking for ecommerce app development services for agencies? White-label for agencies explains how partner work runs.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Not the fully custom native build, no, and we'd rather say so here than after a proposal lands. Custom native iOS and Android engineering is our sibling company ValueCoders' practice: they own mobile and custom product engineering group-wide. Our own ecommerce mobile app development services cover the progressive web app and app-builder storefront layer. Where a project needs both, one coordinated proposal names each team's scope, and one account team stays your single point of contact throughout.
A progressive web app runs in the browser but installs to the home screen and works offline: it's built on your existing web storefront and is part of our own ecommerce web app development services. An app-builder storefront uses Shopify, WooCommerce or Magento's own app-layer tooling to assemble a native-feel shopping app on top of the platform's APIs, also our own team's work. A fully custom native app is bespoke iOS/Android engineering with no platform app-layer underneath it, and that's ValueCoders' scope, not ours.
One account team, for the whole relationship. ValueCoders' name and role are stated plainly in the proposal and throughout delivery, never hidden behind ours, but you're not left managing two separate vendor relationships: escalation, billing coordination and status reporting run through one point of contact agreed before work starts.
Yes, that's a common sequence: ship the PWA or app-builder storefront first to prove demand, then commission a fully custom native app once the case for it is clear. When that happens, the native scope goes to ValueCoders under a new or extended proposal, coordinated with the same account team that ran the first phase.
It depends heavily on which shape you need: a PWA or app-builder storefront is scoped and priced like any other commerce build, with an itemised proposal. A custom native app is priced by ValueCoders under the coordinated-proposal arrangement described above, so you see one clear number for whichever combination you choose, not two disconnected quotes.
Get one proposal, whichever app you need.
Tell us what you're building: a PWA, an app-builder storefront, a custom native app, or a mix. You'll have an itemised proposal naming exactly who builds what, with one account team as your point of contact either way.
