About the Client
Our client is a premium fashion retailer offering a diverse collection of trend-forward apparel and accessories. They were struggling to drive qualified traffic and optimize paid campaigns for profitability amidst high competition.
Project Type
End-to-end PPC campaign transformation – audience segmentation, ad design, targeting, optimization, and performance tracking for consistent, scalable growth.
Key Challenges
| Challenge |
Impact |
| Low brand visibility in a crowded market |
Poor reach and engagement |
| Weak paid traffic conversion |
Inefficient ad spend and low ROAS |
| No audience segmentation strategy |
Generic targeting, wasted budget |
| Lack of retargeting setup |
Missed repeat sales opportunities |
Our Solution
| Objective |
Strategy Implemented |
| Improve brand visibility |
Built dynamic shopping and search ad campaigns |
| Drive qualified traffic |
Created segmented campaigns for gender, age, and behavior |
| Boost ROAS |
Applied AI-based bid optimization for better cost-efficiency |
| Re-engage users |
Enabled remarketing funnels using custom audiences |
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Development Process
Discovery & Research Phase
- Analyzed ad account performance and competition
- Identified profitable search queries and audience segments
Strategy & Setup Phase
- Designed location-based and product-specific ad groups
- Built custom landing pages aligned with ad messaging
Optimization Sprint Phase
- A/B tested creatives, headlines, and bidding strategies
- Optimized for CTR, conversion rate, and ad quality score
Deployment & Scaling Phase
- Scaled high-performing ad sets
- Monitored KPIs and applied continuous improvement cycles
Technology Stack
- Google Ads
- Google Analytics
- Tag Manager
- Hotjar
- SE Ranking
- Meta Ads Manager
Core Features
- AI-powered bid optimization
- Dynamic product ad formats
- Multi-channel PPC campaigns
- Geo-targeting for premium audiences
- Real-time analytics dashboard
Results & Measurable Impact
| Metric |
Before |
After |
Growth |
| Click-Through Rate (CTR) |
2.5% |
3.0% |
+20% |
| Conversion Rate |
1.8% |
2.1% |
+15% |
| Return on Ad Spend (ROAS) |
100% |
400% |
4× ROI |
| Cost per Conversion |
₹1,200 |
₹850 |
-29% |
Additional Business Wins
- 2× increase in brand search queries
- 3× more returning customers from remarketing campaigns
- Reduced ad fatigue with dynamic creative optimization
- Improved attribution tracking across devices
Why PixelCrayons?
- 20+ years of performance marketing excellence
- Certified PPC & Google Ads experts
- Dedicated digital marketing teams with eCommerce specialization
- Proven track record of scaling fashion and retail brands
Client Testimonial
“PixelCrayons transformed our ad performance. We went from low conversions to measurable growth. Their data-led approach and continuous optimization gave us 4× returns within 3 months!”
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