35% Reduction in Cost per Lead for a London-based Dental Clinic

Project Type

This project was designed to improve cost efficiency and lead quality for a dental practice competing in a densely populated metropolitan market. Our aim was to fine-tune the PPC campaign by focusing on localized search terms and budget optimization strategies to deliver measurable savings while driving high-intent inquiries.

Key Challenges

• High bid costs from saturated London dental market.
• Needed cost-efficient leads without sacrificing quality.
• Ad content had to match London’s diverse audience.

Proposition & Solution

• Built tight ad groups with location-specific ad extensions.
• Shifted budget to top-performing, low-CPC keyword sets.
• Tailored landing pages for London users to increase ROI.

Our Development Process

• The Discovery Phase- We conducted a thorough analysis of the local London market, competitor strategies, and historical campaign performance to identify opportunities for cost reduction and better lead targeting.
• The Execution Phase- With localized keyword research and ad copy refinements, the campaign was launched with a focus on appealing specifically to the London market. Ad groups were structured to reflect the local demographics and user behavior.
• Sprint Base Project Delivery-Regular sprints were scheduled to monitor campaign performance, test creative variations, and implement iterative improvements in bidding strategies and targeting parameters.
• The Deployment Phase- After finalizing the optimizations, the campaign was fully deployed with ongoing monitoring and data analysis to ensure consistent performance and cost efficiency, leading to the marked 20% reduction in cost per lead.

Results & Benefits