35% Reduction in Cost per Lead for a London-based Dental Clinic

Project Type

This project targeted a dental clinic in Delhi looking to improve its digital conversion funnel. The project concentrated on aligning PPC strategies with local user behavior, ensuring that every click drove the audience further down the path toward scheduling appointments.

Key Challenges

• Campaigns brought traffic but failed to convert into inquiries.
• Audience targeting lacked precision for Delhi’s diverse market.
• Messaging didn’t stand out in a highly competitive space.

Proposition & Solution

• Segmented Delhi-based audiences for sharper, local targeting.
• Created ad copy with local offers and real patient testimonials.
• A/B tested landing pages to reduce friction and boost form fills.
• Synced PPC with local search and remarketing to strengthen conversions.

Our Development Process

• The Discovery Phase- Analyzed Delhi’s market, patient behavior, and campaign gaps to uncover local growth opportunities.
• The Execution Phase- Launched segmented ad groups with localized copy and optimized landing pages for better relevance.
• Sprint Base Project Delivery- Ran agile sprints to test creatives, refine bids, and continuously improve campaign performance.
• The Deployment Phase- Deployed final campaign with real-time monitoring, driving a sustained 35% lift in conversions.

Results & Benefits