Over 60% of websites run on a CMS today, while many businesses still prefer custom-built sites for full control.

So, which one is right for you?

Choosing between a CMS and a custom website is a big decision. A CMS like WordPress makes things easy with ready-made templates. But a custom website gives you full freedom to build exactly what you need.

So, what do you prefer? A quick setup with easy management or a solution tailored specifically to your business? Each option has its pros and cons.

Let’s break it down so you can make the best choice for your success.

What is CMS (Content Management System) Website?

A CMS or Content Management System enables users to build, administer, and modify the content of their websites with ease and without the need for in-depth technical expertise or coding abilities.

It provides a user-friendly interface, often with a visual editor, where users can easily create and organize web pages, publish content, and manage various aspects of their website, such as design, layout, and multimedia elements. Some popular CMS platforms are WordPress, Joomla, Drupal, etc.

Let’s look at the market share of top content management systems globally…

  • WordPress: 62.70%
  • Shopify: 6.40%
  • Wix: 3.90%
  • Squarespace: 3.00%
  • Joomla: 2.40%

cms market share

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Benefits of CMS Website

CMS websites offer numerous benefits that simplify website management, customization, and optimization. Here are some of them:

benefits of cms website

1. Ease of Use

  • Managing a website shouldn’t be complicated. CMS platforms simplify the process with user-friendly tools.
  • No coding skills needed – update and publish content easily.
  • Intuitive dashboards make website management hassle-free.
  • No dependency on developers for routine changes.

2. Customizable Design Templates

  • Designing a website doesn’t have to be time-consuming or expensive. CMS platforms offer ready-made templates.
  • Choose from a variety of professional themes.
  • Easily modify layouts, colors, and fonts to match branding.
  • No advanced design skills are required.

3. Built-in SEO Features

  • Getting found online is crucial. CMS platforms come with SEO-friendly features to boost visibility.
  • Customize URLs, meta tags, and image alt texts.
  • Auto-generate sitemaps for better indexing.
  • Improve rankings with SEO plugins and optimization tools.

4. Extensive Plugin Ecosystem

  • Adding features to your website is simple with CMS plugins. No coding is required.
  • Access thousands of plugins for added functionality.
  • Easily integrate contact forms, social media, and analytics.
  • Scale your site with eCommerce, booking, and security plugins.

5. Cost-Effectiveness

CMS websites offer great value, making them ideal for businesses on a budget.

  • Save money with pre-built themes and plugins.
  • Reduce development costs with easy customizations.
  • Manage updates and maintenance without hiring developers.

Furthermore, the simplicity of content management provided by CMS platforms enables companies to constantly update their websites without paying extra for ongoing maintenance or technical support.


Also: Best WordPress Alternatives 2025: CMS and Website Builders


Drawbacks of CMS Website

While Content Management Systems (CMS) have many benefits, there are a few drawbacks that must be taken into account. Three key downsides of a CMS website are listed below:

drawbacks of cms website

1. Potential for Website Bloat

CMS platforms frequently offer many features, themes, and plugins, which might result in a bloated website. Using bulky themes or installing excessive plugins can harm how quickly pages load and use up server resources.

Website bloat has the potential to degrade the user experience and impede website optimization efforts.

2. Security Risks

Security hazards on CMS websites are appealing targets for hackers as they grow well-known and frequently used. CMS websites may have security flaws if not regularly updated and maintained.

They use outdated plugins, themes, or core CMS files, potentially resulting in data breaches, malware injections, or unauthorized access to the website.

3. Limited Customization

Though CMS platforms provide various customization options, they might be restricted in terms of in-depth customization. Users are limited by the flexibility and capabilities offered by the CMS framework, which might not perfectly match certain design or functionality requirements.

The website may need to be customized in ways beyond what the CMS can handle, which may call for highly technical programming abilities.

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What is a Custom Website?

A custom website refers to a website that is made expressly to match the individual demands, objectives, and aesthetic preferences of a person or organization. Unlike websites that use pre-built templates or content management systems (CMS), custom websites are designed utilizing custom code and distinctive design components.

The development process involves building a website’s architecture, designing unique layouts and user interfaces, and adding functionalities to the project’s unique specifications. Custom websites give you complete control over the structure, functionality, and user interface, enabling you to build a distinctive online presence.

Moreover, custom websites are built using a combination of programming languages, frameworks, and tools that best suit the developers’ and project requirements and preferences. Some commonly used programming languages for custom website development include JavaScript, Backend Programming Languages, etc.


Also Read: Top CMS Development Companies in 2025


Benefits of a Custom Website

A custom website gives your business a unique edge. Unlike pre-built templates, it offers flexibility, scalability, and a tailored experience. Here’s why a custom website is a great choice:

Benefits of a Custom Website

1. Unique Design

A custom website reflects your brand’s personality and makes a strong first impression. Here’s how:

  • Stand out with a one-of-a-kind design that sets you apart.
  • Work closely with designers to match your brand’s identity.
  • Build trust with a visually appealing and professional look.
  • Create a memorable user experience that keeps visitors engaged.

2. Higher Flexibility & Control

A custom website gives you full control over design, content, and functionality. You decide how things work:

  • Customize layouts, colors, and features to fit your needs.
  • Organize content the way you want for a better user experience.
  • Control how visitors interact with your website without limitations.
  • Adapt and modify your website as your business evolves.

3. Advanced Functionality & Integration

Your website should work the way your business does. A custom website allows seamless integration and advanced features:

  • Add custom forms, databases, and interactive elements.
  • Integrate with third-party tools like CRMs and payment systems.
  • Improve engagement with dynamic and user-friendly features.
  • Create a website that grows with your business needs.

4. Better Scalability

A growing business needs a website that can expand with it. Custom websites are built to scale:

  • Easily upgrade features as your traffic increases.
  • Expand your site with new pages, products, or services.
  • Avoid restrictions found in pre-made templates or CMS platforms.
  • Ensure long-term flexibility without starting from scratch.

Whether you need to handle growing user interactions, add new features, or expand product catalogs, custom websites give you the flexibility to meet your evolving needs.

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Drawbacks of Custom Website

A custom website offers numerous benefits, but it is essential to consider the potential drawbacks of this approach. The following points explain the drawbacks of a custom website:

Drawbacks of Custom Website

1. Higher Costs

Compared to pre-built templates or CMS platforms, creating a custom website requires more money upfront. Professionals with specialized training are needed to create custom websites, such as web developers and designers, who get paid more.

Custom development often requires more time and resources, contributing to the overall higher cost of creating a custom website.

2. Longer Development Time

Building custom websites requires more time than pre-built templates or content management systems (CMS). This is so that they may be developed specifically to the demands and specifications of the business, which necessitates considerable planning, design iterations, and development phases.

Writing new code from scratch throughout the custom development process can take a while, especially for intricate websites or functionalities.

3. Need for Ongoing Maintenance

Custom websites need constant maintenance to guarantee optimum performance, security, and compatibility with developing technology. It includes frequent updates, feature upgrades, bug repairs, and security patches.

Businesses must set aside resources and have a maintenance plan to maintain the current custom website and deal with any problems that may develop over time.

CMS vs. Custom Websites: Which One Should You Choose?

Choosing between a custom CMS website development or a custom website depends on various factors and the specific needs of your business. Consider the following factors while choosing between the two:

CMS vs. Custom Websites

1. Price

Custom development is more expensive as compared to using a CMS. Although they can access many libraries, frameworks, and reusable parts of code, developers will create the architecture from scratch, putting more strain on your budget than a less flexible but fully functional CMS.

If cost is your decisive factor, CMS is the better choice. However, connecting with a software development business and explaining your proposal is highly advisable. Estimating your project’s cost precisely with prior industry expertise might be easier.

2. Development Time

Since CMS systems are pre-configured, they save time during development. Depending on your desired capabilities, you may need a day to several weeks to customize the site. The need to spend months creating and integrating particular functionality is effectively eliminated by the abundance of themes and plugins that are readily available.

A CMS is ideal if you need a quick prototype or want feedback before investing in custom development.

3. Performance & User Experience

In general, a custom-built website will function better than its CMS version. CMS platforms produce comparable outcomes on small projects with less user traffic and complex features.

However, as your firm grows, you can find that improving user experience requires improved performance, design, and efficiency.

Regardless of the functionality you choose to employ, CMS platforms may not perform as well as custom-built websites because of the number of capabilities they provide.

4. Scalability

Every CMS system includes a comprehensive set of standard features. They become accommodating initially as you may use pre-coded elements rather than making them from scratch.

However, when customers seek to integrate more sophisticated features, boost the site’s performance, or increase its accessibility, this benefit of CMS platforms soon turns into a liability. Your website must scale as your company expands, and CMS platforms must be improved to develop genuinely scalable solutions.

Custom-built websites are not invulnerable to scalability; they are just as likely to operate poorly and be challenging to update or modify. However, when needed, high-quality custom solutions will be more convenient and less expensive to upgrade.

5. Security

In a typical CMS, the platform’s provider is in charge of offering the required security. On the one hand, it’s practical because you can forego spending money on creating and maintaining the site’s security.

However, the level of security typically needs to catch up, mainly because large CMS platforms with common security standards are attractive targets. Additionally, your CMS will rely on various plugins offered by outside businesses, which could pose security threats.

Custom development considers security in each situation, ensuring your website has enough protection.

6. Design & Branding

A CMS often provides a selection of themes and templates that have already been created and may be modified to fit your brand. This may be useful if you’re working with a small budget or need more design knowledge.

The modification choices could be constrained, and your website might resemble others that use the same theme.

On the other hand, a custom website gives the user total control over the branding and design. You can collaborate with a skilled designer to produce a one-of-a-kind, custom look that precisely matches your company identity.

7. Functionality & Features

CMS platforms frequently have a wide range of integrated features and functionality. These can be modules, extensions, and plugins that enable you to expand the functionality of your website without writing a lot of code. However, these options may have limitations, and not all plugins may be available for your specific CMS.

You can implement any functionality and features with a custom website. You can create a unique user experience and ensure your website meets your requirements.

8. Technical Knowledge

CMS platforms are made to be user-friendly, making it simple for those with no technical knowledge to administer and update their websites. They provide user-friendly content editors and intuitive user interfaces.

However, additional technical skills can be needed to customize features or troubleshoot complex problems.

You’ll need a qualified developer or a development team for the design and construction of a custom website. There is more requirement for technical knowledge for this with an increased number of experts.

9. Support & Updates

CMS systems frequently release regular updates and security patches to keep the system current and secure. To help you with any problems or inquiries, they often provide a support system that includes forums, documentation, and customer care.

On the other hand, with a custom website, you or your development team are in charge of upgrades, maintenance, and support. You must ensure your website is updated frequently, and if problems occur, you might need outside assistance.


Also Read: Choosing the Right CMS for Your Business


Examples of CMS and Custom Websites

Here are some of the top examples of CMS and Custom Websites for your understanding:

Examples of CMS

1. WordPress

WordPress

WordPress is one of the most widely used CMS platforms worldwide. It has an intuitive user interface, a robust ecosystem for plugins, and a large selection of themes.

It is renowned for being adaptable and scalable, making it appropriate for various website kinds, from blogs to eCommerce storefronts. As it is so flexible, users may use themes and plugins to change the appearance and functionality of their websites.

2. Joomla

Joomla

Another popular CMS, Joomla, strikes an excellent mix of usability and adaptability. It is renowned for being sturdy and extensible, which makes it ideal for building intricate websites and web apps.

Joomla users can add unique features and customize their websites’ look using various templates and extensions.

3. Drupal

Drupal

Drupal is a potent CMS frequently picked for its adaptability and scalability. Large and complicated websites, such as those for government portals, academic institutions, and business-level applications, are frequently built using this technique.

Drupal’s sophisticated user control capabilities, vast customization possibilities, and modular architecture make creating fully customized websites with particular features and workflows possible.

Examples of Custom Websites

1. Apple

apple website

Apple’s website is designed to reflect the company’s brand identity and display its goods and services. The website has unique features and animations that complement its brand aesthetics and are created to offer a smooth user experience.

With a personalized website, Apple has complete control over the layout, features, and user interface to give users a unique experience.

2. Netflix

netflix website

Netflix is a great example of a website designed to meet its streaming platform’s requirements. The website is made to offer an intuitive user experience, tailored suggestions, and seamless streaming across various devices.

Users can access Netflix’s vast content catalog through a highly customized website that the company has created and links with their backend systems.

3. Tesla

tesla website

Tesla’s website features electric cars and enables customers to browse several models, personalize their choices, and even buy a Tesla online. The website offers a distinctive user experience, combining:

  • Interactive features
  • Compelling aesthetics
  • Easy navigation

Tesla’s custom website is completely controlled, allowing it to precisely match it with its brand and business objectives regarding features, style, and e-commerce capability.


Also Ride: Advantages of Custom Website Design


Success Stories with CMS and Custom Websites

Here are some success stories to demonstrate that both CMS and custom websites can achieve remarkable results, depending on the specific goals and requirements of the project.

CMS Success Story: The Huffington Post

The Huffington Post

The Huffington Post is a popular online news and media platform initially created using a WordPress CMS. It started in 2005 and expanded quickly to become a significant news source. The Huffington Post could quickly produce and manage vast volumes of material using a CMS. A user-friendly interface offered by WordPress made it simple for their team to write, edit, and publish articles.

The Huffington Post was able to customize its website with various features, including social sharing, comment areas, and multimedia integration, with the platform’s flexibility and robust plugin ecosystem.

The CMS’s scalability greatly aided its ability to accommodate its expanding content categories and rising readership. The Huffington Post’s success exemplifies how a CMS can support content-driven websites and promote quick expansion.

Custom Website Success Story: Airbnb

Airbnb

Airbnb hosts who provide distinctive lodgings can connect with guests through its international online marketplace.

Instead of relying on a CMS, Airbnb chose a website that was specially made for them. Airbnb constructed a custom programming platform that complemented its business model and user experience objectives. Users could utilize the website’s sophisticated search and filtering features to find the best lodging options depending on their preferences.

Additionally, Airbnb developed a trustworthy booking platform that processes millions of transactions globally. The ability to effortlessly connect numerous third-party APIs and services was made possible by the bespoke website creation, which made features like payment gateways, user verification, and reviews possible.

The key to Airbnb’s custom website’s success is its capacity to provide a seamless and simple user experience while managing a sizable amount of data and intricate business-specific capabilities.

Let PixelCrayons Handle Your Website Development Needs

PixelCrayons can assist you in choosing between a CMS vs a Custom Website by leveraging their expertise and experience in web development. We can thoroughly analyze your requirements, business goals, and budget constraints to provide tailored recommendations.

We conduct a detailed assessment of your design and branding needs, functionality requirements, technical expertise, and support expectations. With our in-depth knowledge of various CMS platforms and the capabilities of custom website development services, we can guide you in making an informed decision.

Connect with us to hire web developers ensure a smooth and successful implementation of your chosen solution.

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Key Takeaways

The demands and objectives of your business ultimately drive the choice between a CMS and a custom website. For instance, a CMS platform can be preferable if you’re looking for a quick, affordable solution that requires no technical know-how.

On the other hand, custom web development services may be a better option if you need more flexibility, customization, and control over the look and functionality of your website.

Therefore, when determining which choice is best for you, it’s crucial to consider elements like budget, timeline, technical experience, and your organization’s specific needs.Additionally, it is advised that you speak with a qualified provider of web design and website development services that can help you decide wisely based on your unique needs.

Author

Varun Bhagat

IT Consultant

As a seasoned IT Consultant, I bring over six years of experience in driving revenue growth and fostering strong client relationships in the staff augmentation sector.

With a solid foundation in building strong relationships and a strategic approach to sales, I am committed to delivering tailored solutions that drive success for my clients. At ValueCoders, we connect businesses with the top 1% of dedicated software coders in India, providing the expertise and support needed to effectively achieve their specific project goals.

Following are some of the key technologies offered by our pool of 650+ pre-vetted professionals:

  • Java
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