Are you ready to revolutionize your online shopping experience?
In this blog, we’ll explore the exciting world of augmented reality (AR) and how it’s reshaping the landscape of eCommerce in 2024.
Imagine being able to try on clothes virtually before making a purchase or visualizing how furniture looks in your home without actually visiting a store.
Sounds fascinating, right?
That’s what AR can bring to the eCommerce industry.
Using AR for eCommerce is making these dreams a reality, allowing shoppers to interact with products in a new way.
So, what exactly is AR, and how can it benefit your eCommerce business?
This trend analysis has all the answers.
Table of Contents
Augmented Reality in eCommerce – A Quick Overview
Augmented Reality (AR) is changing how we shop online, making it more interactive and fun.
Some interesting statistics support the trend:
- It’s expected that there will be 1.73 billion augmented reality users on mobile by 2024 (TechJury).
- 70% of consumers believe AR can give them advantages (TechJury).
- 57% of customers state they are more likely to purchase from a brand using AR (XR today).
- AR for eCommerce experiences are 200% more engaging than their non-AR counterparts (SmartTek Solutions).
- Despite its benefits, only 15% of online retailers use AR (Reydar).
A survey by Statista says that in 2025, about one-third of US shoppers will use AR technology to buy things online.
AR helps you see products virtually while shopping online.
The survey found that in places like Saudi Arabia and the United Arab Emirates, almost 45% of people plan to use AR, but it’s much lower in Europe.
Beyond Try-On
AR for online shopping isn’t just about trying things on; it’s also about letting you design things.
Imagine changing the colors of your jewelry or matching them with your clothes.
Customizing Your Style
- Try different looks in real-time, making shopping more personal.
- AR lets you do more than just click and buy; it’s like shopping in a cool new way.
Storytelling Gets Interactive
- Utilizing AR for eCommerce makes product stories more exciting, letting you see details up close.
- It’s like getting to know your favorite things better before you buy them.
AR Fun on Social Media
- With AR, you can try products virtually like your favorite influencers.
- It’s a new way for brands and shoppers to connect, making shopping more interesting.
How AR is Bridging the Gap?
AR makes online shopping feel more real.
It mixes the best parts of online and offline shopping. You can see new collections instantly and know when something you like is back in stock.
AR changes how we shop, making it easier and more fun.
Blending Online & Offline
- AR makes online shopping feel like you’re in a real store.
- It’s like having a personal shopper helping you find what you want.
Engaging Shopping Experiences
- AR adds excitement to shopping, showing you new things and offers.
- It’s like a fun game where you get to explore and find cool stuff.
The Future of Shopping
- AR is changing how we shop, making it more interactive and enjoyable.
- It’s like having a superpower that helps you shop smarter and have more fun.
Let's connect virtually or ask for an estimate of your project.
Advantages of Using AR in eCommerce
A Google survey about AR showed that 66% of people like to use AR while shopping.
Jennifer Liu from Google says AR for eCommerce is almost like having the product at home. AR gives more info about products, helping customers decide.
Many people want to see how a product fits in their life before buying. AR makes this possible and improves the shopping experience.
Let’s explore the top benefits it brings for eCommerce:
1. Stress-free Try-On Experience
Are you tired of guessing how products will look in real life?
AR solves this problem by allowing customers to try on products virtually before purchasing.
This interactive experience reduces uncertainty and increases confidence in buying decisions.
- Customers can visualize how furniture will look in their homes before buying.
- Virtual clothing try-ons enable shoppers to see how different outfits fit without physically trying them on.
2. Improving Customer Relationships
AR creates engaging and memorable experiences for customers. It leads to stronger relationships and brand loyalty.
By offering unique and interactive features, businesses can stand out in a competitive market and leave a lasting impression.
- Interactive product demonstrations build trust and credibility.
- Personalized AR experiences cater to individual customer preferences, enhancing satisfaction.
3. Support in Brand Awareness Campaigns
Want to make a lasting impact with your brand?
AR can help! Incorporating AR elements into marketing campaigns and promotions can capture audience attention and create buzz around your brand.
- AR-powered advertising campaigns attract more attention and engagement.
- Interactive AR/VR content creation for eCommerce encourages social sharing and virality, expanding brand reach.
4. Reach New Customer Base
AR technology attracts tech-savvy consumers and younger demographics, expanding your customer base.
By offering innovative and immersive experiences, businesses can tap into new markets and demographics.
- Millennials and Gen Z consumers are more likely to engage with brands using AR.
- AR experiences can attract international audiences, breaking geographical barriers.
5. Much, Much Higher Conversion Rates
The ultimate goal of any eCommerce business is to convert visitors into customers.
AR significantly boosts conversion rates by providing realistic and engaging experiences that drive purchase decisions.
- Studies show that AR experiences lead to higher conversion rates than traditional methods.
- Interactive product visualization reduces cart abandonment and increases sales.
Successful Real-World AR Implementations in eCommerce
Now, let’s examine some cool examples of how companies are using AR to enhance your online shopping experience!
1. L’Oreal
L’Oreal is a big name in beauty.
It stays ahead of the curve, embracing AR eCommerce trends to transform customer engagement.
They use a cool app where you can try on makeup before buying it. According to Jennifer Liu from Google, AR is super important in the beauty world now.
Lots of people who shop on their phones want to see AR in beauty apps.
L’Oreal is not just any beauty brand. They’re also leading in Beauty Tech. They want to be the best Beauty Tech company by giving amazing AR experiences to shoppers.
In 2018, L’Oreal bought ModiFace, a company with AR try-on tech. ModiFace is popular, with over a billion visits and people spending about 7 minutes on its app.
L’Oreal says ModiFace boosts online sales a lot!
With ModiFace, L’Oreal lets you try virtual makeup and hair colors. They also check your skin and suggest the right makeup shades.
Thanks to AR, L’Oreal was ready for the tough times during the COVID-19 pandemic and kept doing well in online sales.
Let's connect virtually or ask for an estimate of your project.
2. IKEA
So, you’re scrolling through an eCommerce website for home decor, like IKEA’s, eyeing that sleek new couch.
But wait, how will it actually look in your living room?
Well, IKEA’s got you covered with their IKEA Place app. Thanks to AR magic, you can use it to plop virtual furniture right into your space.
It’s like trying before buying, but without the hassle of lugging furniture around.
And hey, it’s not just about couches.
IKEA’s AR tech also lets you experiment with different styles and colors to find the perfect match for your home décor.
Talk about making online furniture shopping a breeze!
3. Warby Parker
Have you ever tried to buy glasses online and ended up with a pair that just doesn’t look right?
Yeah, we’ve been there, too.
But with Warby Parker’s Virtual Try-On tool, those days are over. You can snap a selfie, pop on some virtual frames, and see how they look on your face in real time.
No more guesswork, no more returns—just glasses that suit you.
But wait, there’s more! Warby Parker’s AR tech isn’t just about trying on glasses. It also helps you pick the perfect pair by showing details like frame materials and lens options.
It’s like having a personal stylist right in your pocket!
4. Adidas
Okay, picture this: you’re browsing Adidas’ latest sneaker collection and spot a pair that catches your eye.
But will they look as cool on your feet as on the screen?
With Adidas’ AR-powered app, you can find out in a snap. Just point your phone at your feet, and voila—virtual sneakers appear like magic!
But wait, there’s more! Adidas’ app isn’t just about trying on shoes.
It also lets you explore different colors, materials, and styles to find the perfect kicks to match your vibe.
Plus, shopping for sneakers becomes an adventure with AR features like product visualization and interactive storytelling.
5. Sephora
Imagine being able to try on makeup virtually before buying. That’s precisely what Sephora’s Virtual Artist app lets you do.
You can experiment with different shades of lipstick, eyeshadow, and even false lashes right from your phone.
No more second-guessing your makeup choices—just flawless looks every time!
But that’s not all. Sephora’s AR tool also provides beauty tips and tutorials, making it a one-stop shop for all things makeup.
Whether you’re a beauty guru or just starting, Sephora’s AR experience brings the salon right to your fingertips.
Also Read: How to Measure the Success of an eCommerce Marketing Campaign?
Partner with Experienced AR Development Agencies
Are you struggling to find the right AR development agency for your eCommerce business?
Don’t worry, you’re not alone.
Many businesses face challenges when it comes to utilizing AR technology effectively.
But fear not!
Partnering with an experienced AR-powered eCommerce development agency can make all the difference.
- Expertise Matters
PixelCrayons has a team of experienced AR developers who understand the nuances of augmented reality and its application in eCommerce.
By partnering with them, you can tap into their expertise to create immersive AR experiences for your customers.
- Overcoming Technical Challenges
Implementing AR solutions for eCommerce can come with technical challenges.
PixelCrayons helps you navigate these challenges by providing tailored solutions that align with your business goals.
They can handle everything from AR app development to integration with your eCommerce platform.
- Customized AR Solutions
PixelCrayons doesn’t offer one-size-fits-all solutions.
Instead, they work closely with you to understand your unique requirements and deliver customized AR solutions that enhance your eCommerce offerings.
Whether it’s AR product visualization, virtual try-on experiences, or interactive AR ads, PixelCrayons has you covered.
- Seamless Integration
Integrating AR features into your eCommerce platform requires seamless execution.
PixelCrayons ensures smooth integration, allowing customers to access AR functionalities without hassle. This seamless experience can significantly boost user engagement and drive sales.
Let's connect virtually or ask for an estimate of your project.
Final Words
It is evident that AR is changing how we shop online, making shopping fun and helping stores sell more.
In 2024, businesses using AR will do better than those without.
AR helps stores show products better and gives customers a fantastic way to try things online before buying. This makes shopping more exciting and makes people like the store more.
If you want your store to be popular and sell lots of things, it’s a good idea to connect with top-rated AR & VR development Services like PixelCrayons. Our experts will help you develop AR-based Software for your business.
