It’s no secret that businesses are always chasing better ways to rank higher online.
Now, SearchGPT is working alongside Google to transform how SEO fundamentally operates.
Confused about which one deserves your attention?
While Google remains the go-to for search engine optimization, SearchGPT focuses on conversational and intent-driven answers. That’s a game-changer for many industries.
If you’ve ever wondered, “How do I stand out in this changing SEO landscape?” – this blog is for you.
We’ll compare “SearchGPT vs Google” and give you actionable tips to optimize for both. So, whether you’re aiming for high visibility or niche engagement, we’ve got you covered.
Table of Contents
What Is SearchGPT & How Is It Changing Search Behavior?
Have you heard about SearchGPT? It’s a new way for people to search online.
Now it is not just about Google anymore. You need to know how this new AI tool is going to change the way people are searching online and how you can prepare your business for it.
ALSO READ: Comparing SearchGPT, Google, and Bing
Let’s have a quick introduction to SearchGPT…
SearchGPT, by OpenAI, is a new kind of search engine that uses AI.
It’s different from Google because it gives you direct answers, instead of just links to different websites. It’s like having a smart assistant who gives you the answer right away, and you don’t have to look through a lot of search results.
If you have a question, you will get a clear and simple answer that you are able to understand easily. It uses a conversational method to get you those answers.
- AI Powered: Uses AI to understand your questions.
- Direct Answers: Gives you the answers right away.
- Easy to Understand: Provides the answers in a clear, simple, and conversational way.
For example… if you ask Google, “what are the best shoes for running?” You’ll get a list of websites, but if you ask SearchGPT, you will get a direct answer. You can also get more details if you have more questions, but it always gives you the most useful information.
Well, this is how AI works.
The result generated by Google search…
The result generated by SearchGPT…
How SearchGPT Ranks Content Differently
You know how Google looks at keywords and backlinks to rank your website.
Well, SearchGPT is different.
It uses AI to understand the context and intent behind your questions. So, instead of using just keywords, you must use information that is most relevant and helpful for your audience.
SearchGPT SEO strategies mean that you have to make your content the best at what it does, and that is by focusing on the user.
So, you must always try to answer questions in a detailed and direct manner.
- Focus on Context: Understanding the meaning behind the search query.
- User Intent: Understanding what a user really wants to find.
- Relevant Content: Providing content that is most useful.
This means that if your content can give a very good and useful answer, then SearchGPT will pick that answer for its users.
Well, this makes it even more important to create clear and helpful content. With the help of the right SEO services, your website can reach more people.
Google ranks pages, and SearchGPT picks answers. We build a winning strategy to help you stay visible on both.
Why Businesses Need to Pay Attention
The way people search online is changing, and so are their expectations. SearchGPT’s focus on direct answers means businesses must rethink their SEO strategies.
Here’s why:
- Traffic Impact: If your site doesn’t rank for intent-based queries, you might lose valuable traffic.
- Customer Discovery: Many users now rely on direct answers rather than browsing multiple pages.
Let’s take an example of a local bakery. If someone searches, “Does XYZ bakery offer vegan cakes?” SearchGPT is likely to show a direct answer instead of a homepage. Without optimizing for such queries, businesses may miss out.
To adapt, businesses should…
- Update content with clear, conversational answers.
- Use structured data to help AI understand their content.
- Balance their efforts between SearchGPT SEO strategies and traditional Google search engine optimization.
SearchGPT vs. Google: Which Should You Prioritize for SEO?
Google is still important, but SearchGPT is new. So, which one is better for your SEO? Let’s compare both so that you can decide.
Comparing User Intent & Content Delivery
Understanding how people search and what they want is key. Comparing SearchGPT with Google, the difference is clear – Google shows links, while SearchGPT gives answers directly.
So how do they differ?
The following table compares the user intent and the way content is delivered:
| Criteria | SearchGPT SEO Strategies | Google Search Engine Optimization |
| Primary Focus | Conversational, intent-based answers | Balances intent with technical SEO |
| Content Style | Direct and user-specific | Structured and keyword-rich |
| SEO Techniques | Contextual optimization | Emphasis on technical elements like meta tags |
| Ideal Use Cases | Specific queries and in-depth insights | General queries and high-volume searches |
Audience Behavior & Platform Reach
Where do most people go to search for things? Google is still the most used search engine. But SearchGPT is also growing.
So how should you be focusing on these platforms? Let’s compare user behaviour and platform reach:
| Criteria | SearchGPT | |
| User Base | Growing base, popular with people looking for immediate responses. | Very large, global audience, using it for almost all searches. |
| Search Style | Conversational questions, seeking direct answers from the platform itself. | Keyword-driven searches focused on getting results. |
| Platform Reach | Direct answers and information. No other platforms are available. Its use is mainly internal to the search interface. | Wider reach across websites and platforms using organic results and ad campaigns |
| Best Application | Targeted, intent-driven audience engagement | Mass visibility and high search traffic |
| Behavior | Users like direct and fast responses and do not want to explore other links. | Users are used to exploring and filtering through results. |
SEO Strategy Based on Business Goals
What do you want your business to achieve? Do you want more website clicks or more direct leads? Your goals will help you choose where to focus your efforts.
The table below focuses on this aspect of business goals:
| Business Objective | Focus Area | Recommended Approach |
| Maximizing Visibility | Google Search Engine Optimization | Optimize for high-ranking keywords, backlinks, and broad SERP presence |
| Serving Specific Audiences | SearchGPT SEO Strategies | Create conversational content tailored to user intent |
| Balancing Reach and Specificity | Hybrid Approach | Use both platforms to cover broad and niche needs |
| In-depth Content Delivery | SearchGPT SEO Strategies | Prioritize direct answers and detailed insights |
Looking for expert help? Many SEO companies in India offer smart strategies to improve your website’s ranking.
We optimize beyond rankings – turning visibility into real business results.
Google’s AI-Driven Search: Still the SEO Giant
Let’s talk about Google. It is still the most used search engine by people all over the world.
Research by Statista says over 80% of global search engine market share belongs to Google.
You might think that it is the same as always, but it is actually getting smarter every day. Google now uses AI to give you better answers.
Google uses advanced AI to process 6.9 billion search queries every day worldwide.
So, what does this mean for you?
You need to know how Google uses AI to make your website get to the top of their results. Let’s explore some important points about Google and how its AI tools work.
ALSO CHECK: AI and SEO the New Landscape of Search
Google’s Evolving AI Platforms (BERT, MUM, RankBrain, Gemini)
Have you heard of BERT, MUM, RankBrain, and Gemini?
These are all parts of Google’s AI system. They help Google understand what people are really looking for.
For example, “Google’s BERT update is said to have impacted one in ten queries.”
These AI systems help Google understand your words, the meaning, and the context behind your questions. So, you cannot just put any word on your site and hope that Google will show your website on top. You need to use good and specific words, so Google knows what your website is about.
How does this affect your content? Here are a few key points:
- BERT (Bidirectional Encoder Representations from Transformers): It focuses on understanding the meaning behind words in a sentence.
- MUM (Multitask Unified Model): It can process text, images, and videos together to deliver richer results.
- RankBrain: It uses machine learning to understand user behavior and predict the best answers.
- Gemini: Google’s next-generation AI to bring even smarter search results.
If you want to rank higher, your content must align with these AI platforms. Focus on intent-driven keywords and structured information.
Working with professionals can help you do this the right way. Hire SEO experts to optimize your content for AI and boost your rankings.
Answer Engine Optimization (AEO) & Google’s Search AI
Have you noticed Google showing direct answers at the top of the page?
Well, that’s AEO.
RELATED BLOG: What is Answer Engine Optimization?
AEO is about optimizing your content for quick answers. These could be featured snippets, voice search, or “People Also Ask” boxes. Google’s AI loves direct and clear answers – just like SearchGPT.
This is very important for search engine marketing. Google’s AI loves direct, helpful answers. So, make sure to make content that has clear answers that users are looking for.
Here’s what you can do:
- Write concise answers to common questions.
- Use bullet points for step-by-step solutions.
- Include keywords naturally.
This new approach to content is also similar to what SearchGPT is doing.
This is a sign that Google is also heading that way, which means it is important to follow a combined approach. If you are making your content for AEO, you will also be optimizing your content for SearchGPT.
We optimize your content to rank on Google and get picked by AI-driven search engines like SearchGPT.
Why Google Still Dominates the Search Market
Even though there are many search engines now, Google is still on top.
People trust Google to give them the best results. It uses AI to look through millions of pages and get you the best content for your search query. It is also a very well built, and easy to use platform.
Here’s why Google remains essential:
- Massive Reach: Google’s audience is global.
- Trust Factor: People trust Google to deliver the best results.
- Advanced Indexing: Google crawls and ranks websites efficiently.
Google rewards useful content. Read more about Google’s helpful content and how it affects search rankings.
How to Optimize for Both SearchGPT & Google
Want to rank well on both SearchGPT and Google? Let’s break down what you need to do.
a. Content Creation for Dual Optimization
You need to create content that will help you with both SearchGPT and Google.
So, how do you do it?
Well, you need to give clear answers to questions using keywords, so that SearchGPT can use them. You also need to make your content SEO friendly, so that Google can understand what it is about.
This means that you must have a strong SearchGPT SEO strategies in place, so you can create different types of content that caters to both platforms.
It’s like…you are writing both for a human and for a robot at the same time!
- Answer Questions Directly: Make sure your content gives direct answers to specific questions.
- Use FAQs: Add sections with common questions and answers.
- Be Conversational: Write like you are talking to a real person.
- Schema Markup: Use schema markup to make it easier for search engines to understand your content.
For example, if someone asks, “What is a good SEO strategy for Google?”
You should have an answer on your site that says…
“A good SEO strategy for Google requires that you create high-quality content, use the right keywords, and build a strong online presence.”
This type of answer works well for SearchGPT and Google.
b. Balancing Technical SEO & Intent-Based Content
Having great content is not enough; you need a good website as well.
So, in order to rank higher on both the platforms you must focus on a balance between technical and user-focused strategies. For this you must combine your tech skills with user experience skills.
This is the key to long-term success on all platforms.
You must focus on making the technical aspects better, while also creating content that will target all your users, including those on SearchGPT.
- Fast Loading: Keep your website speed optimized.
- Mobile First: Make your website mobile-friendly.
- Intent Driven: Make content that matches user needs.
This means you must keep both Google and SearchGPT in mind while you create your SEO strategy.
However, handling SEO can be tough sometimes. Learn how SEO Management helps businesses stay on top with the right strategies.
c. Staying Updated with Algorithm Changes
You know that Google and SearchGPT are constantly changing their systems, right?
Well, that also means that your search engine marketing plan also needs to change to stay on top of things.
For example… Google releases multiple updates every year, and these updates can impact your rankings significantly.
You can check those updates on Google Search Central.
Keeping an eye on what is new, and see how you can use that in your own strategy is the key to stay ahead. You need to treat this as an ongoing learning process and not something that is done once and for all.
To make sure that you are always on top of your SEO strategy, you should always:
- Track updates from both Google and SearchGPT on a regular basis.
- Adjust your content based on new rules.
- Learn new things about SEO often.
You can also read our blog on one of the recent updates, “Recover Traffic After Google’s November 2024 Algorithm Changes,”. This blog provides guidance and steps to help with those changes”.
Therefore, make sure that you are taking action proactively, so that you are not affected by these changes.
We help brands adapt to Google’s rankings and AI-powered search changes. Let’s make your content work smarter!
In short, your strategy must always evolve.
Connect with Experts – PixelCrayons
Do you need help figuring out these things?
We are a digital marketing agency with experts who understand both Google and SearchGPT. We are also a Google Partner agency, so we have a deep knowledge of what works best for Google.
Our expert digital marketers can help you make a plan that works for both of these platforms.
- 20+ Years of proven experience in SEO and digital marketing.
- 2400+ Clients successfully optimized for search.
- 90% Client Retention demonstrating trusted expertise.
- 20% Average Increase in organic website traffic.
- Google Partner Status with certified experts on our team.
- 50+ Data-Driven Strategies for both Google and SearchGPT
Let’s Wrap
So, we’ve looked at the huge impact of Google search and SearchGPT, right?
It’s clear that search is changing, and your business needs to be ready. You can’t only choose one, you need to use both. You must make sure that you use AI to help make your content better, and reach more people.
Therefore, make sure that your content answers questions clearly for SearchGPT, but also makes use of the best practices to be found on Google.
Sounds like a lot?
Well, it doesn’t have to be. If you are unsure of how to start, connect with PixelCrayons, one of the best Google SEO Services providers, to take care of all the complex details. This will allow you to focus on what you do best – running your business and growing.
