Did you know that 91% of all web pages get no organic traffic from Google?
One major reason is the lack of proper backlinks. Link-building strategies are evolving in 2025, and it’s important to keep up if you want your business to grow online.
Backlinks are like votes of trust for your website. However, not all links are created equal. You need smart strategies to stay ahead.
In 2025, link-building strategies are not just about adding links. They’re about…
- Building relationships with trusted websites
- Focusing on quality over quantity
- Keeping up with Google’s latest updates
We’ve researched and put together this blog just for you. It’s packed with expert tips and the best strategies for growing your website.
Table of Contents
Actionable Link-Building Strategies to Grow Your Business
Want more people to find your business online? Getting good links to your website is very important. It is like having other websites give a thumbs-up for your website and your business.
The more good links you have, the higher Google will rank your website.
This will help you get more traffic and leads and, most importantly, grow your business. Let’s see how you can do this with simple, and advanced link-building techniques.
1. Collaborate With Trusted Websites Through Guest Posts
Getting noticed in a crowded online space is tough, and building authority from scratch takes forever.
Want to reach more people in your industry?
Guest posting on established websites is a great way to start. It strengthens your backlink-building strategy for better rankings. Look for websites where your target audience hangs out. Write articles that solve their problems and naturally include a link back to your relevant content.
What makes a good guest post?
- Focus on topics you know inside and out
- Share real examples and experiences
- Write for the website’s audience, not just for the backlink
- Include data and research to back up your points
- Prioritize blogs with high domain authority for better impact.
- Include 1-2 relevant links to your site where they truly add value
No matter your niche, we build links that boost authority and rankings. Let’s discuss your goals.
2. Fix Broken Links to Win Credible Backlinks
Finding good link-building opportunities often takes a lot of time and effort.
However, broken link building offers a win-win solution. It helps website owners fix broken links while earning you a valuable backlink. This process becomes efficient and effective with the right tools and strategy.
Here’s how to do it right:
- Use tools like Ahrefs Broken Link Checker to find dead links in your niche
- Check competitor websites for broken outbound links using Screaming Frog
- Create replacement content that’s better than the original page
- Write a friendly outreach email highlighting the broken link
- Explain how your content helps fix their problem
- Include screenshots showing the broken link
- Track your outreach efforts in a spreadsheet
Struggling to get quality backlinks? Our SEO link-building services help you fix broken links and turn them into powerful ranking opportunities.
3. Become a Go-To Resource for Readers
Your content isn’t getting the attention and links it deserves.
Let’s talk about making your site the one people keep coming back to. Create resources that answer the questions your audience is asking:
- Build detailed how-to guides with step-by-step instructions
- Create downloadable templates that make tasks easier
- Write comparison posts of popular tools in your industry
- Make checklists for common processes
- Update your content regularly with new information
- Add visuals to explain complex concepts
- Include expert quotes to add credibility
Think about what frustrates people in your industry and create content that makes their lives easier.
PixelCrayons is an excellent example of this. Our blog covers digital marketing and software development with real insights, step-by-step guides, and expert advice to help businesses grow.
4. Build Better Content Using the Skyscraper Technique
Your content gets lost in the sea of similar articles online
The Skyscraper Technique isn’t just about making longer content – it’s about making it notably better. Here’s what to focus on:
- Use Ahrefs Content Explorer to find popular content in your niche
- List out what’s missing in existing content
- Add original research and data
- Include real case studies and examples
- Make the content more actionable with templates
- Update outdated information
- Add expert insights for depth
Get more than just rankings – grow business with every powerful link we build.
5. Share Your Content Widely & Effectively
Great content often sits unnoticed because of poor promotion.
Getting your content seen is just as important as creating it. Here’s what works now:
- Send personal emails to people who’ve linked to similar content
- Share your content in industry Slack channels and Discord servers
- Post on LinkedIn with key takeaways from your content
- Join relevant Reddit communities and share when appropriate
- Post at peak engagement times for your industry
- Share success stories and case studies from your content
6. Connect With Local Audiences Through Sponsorships
Small businesses struggle to compete with larger companies for local visibility and backlinks.
Sponsoring local events or organizations can help you connect with your community and earn backlinks.
- Partner with local charities or non-profits for events.
- Sponsor industry meetups or educational workshops.
- Request backlinks from the sponsored organization’s website.
- Highlight your sponsorship efforts on your website and social media.
- Build long-term relationships with local businesses for future opportunities.
You can also hire digital marketing experts to maximize your sponsorship ROI and secure high-quality local backlinks.
7. Engage Readers With Interactive Content
Static content doesn’t keep visitors on your site long enough.
Interactive content gets people involved with your brand. You can…
- Create quizzes, surveys, or calculators tailored to your industry.
- Share interactive content on social media and forums.
- Optimize interactive tools for mobile devices.
- Offer downloadable versions to increase their usability.
- Use feedback from users to refine and improve your tools.
8. Publish Research That Others Cite
It’s hard to get backlinks naturally without investing in unique content.
Original research makes other websites want to link to you. You’ve got data no one else has. Try these approaches:
- Conduct industry surveys or studies to gather unique data.
- Present findings using infographics and charts for better readability.
- Share your research with industry publications and bloggers.
- Update your findings annually to keep them relevant.
- Use press releases to announce and distribute your research.
The key?
Make your findings easy to quote and share. Break down complex data into bite-sized stats that people can easily reference. This will boost shares and strengthen your SEO backlink strategy.
9. Build Credibility Through Interviews & Discussions
Your brand lacks authority in your industry.
Being a guest on podcasts and webinars puts you in front of engaged audiences. Plus, most hosts share links to their guests’ websites. Here’s what works…
- Look for podcasts where your target audience listens
- Bring unique insights to the conversation
- Share stories and examples from your experience
- Link back to your site in show notes or summaries.
- Engage with interviewers and their audience for better visibility
Quality links bring better rankings, visibility, and customer trust. Let’s build links that fuel your success.
10. Write Long-Form Content That Stands Out
Short articles don’t rank well or attract quality backlinks.
Long-form content works when it’s packed with value. Don’t just write more – write better:
- Start with a clear problem your readers face
- Break down complex topics into simple steps
- Add real examples from your experience
- Include screenshots, images, or diagrams that make things clearer
- Update your content regularly with new information
Remember – long content only works if every paragraph helps your reader solve their problem.
Also Read: How to Use Strategic Content to Establish Niche Authority?
11. Stay Active in Relevant Online Communities
Cold outreach for links rarely works anymore.
Building relationships in online communities leads to natural linking opportunities. Here’s how to do it right:
- Join forums like Reddit, Quora, or niche-specific groups.
- Share actionable advice and relevant resources.
- Link to your content only when it adds value to discussions.
- Build connections with other community members.
- Stay consistent to become a trusted voice in the community.
Creating high-quality backlinks is just one part of SEO success – building topical authority helps search engines trust your site and rank it higher
Why Old-School Link-Building No Longer Works?
Link-building used to be simpler. But in 2025, the digital landscape has changed. Gone are the days when you could use keyword stuffing and mass backlinks to boost your website’s ranking. These old methods don’t work anymore; worse, they can hurt your business.
Let’s take a closer look at why.
Quality Over Quantity: The Game Has Changed
In the past, you could easily boost your rankings by building hundreds of links from any source. It was a numbers game, and businesses often took shortcuts to get links quickly.
However, search engines like Google are smarter today.
- Low-quality links don’t cut it anymore.
- Spammy tactics like buying links or using link farms are ineffective and can even hurt your ranking.
Google now prioritizes quality over quantity. One link from a highly trusted site in your industry is far more valuable than ten links from irrelevant or low-authority sites.
For example… if you’re a local bakery and get a link from a top food blog, that link holds far more value than getting multiple links from random low-traffic directories.
Google’s Evolving Algorithms: A Push Toward Relevance
Google’s algorithms have evolved a lot over the years. They’re now focused on delivering more relevant and useful content to users. This means they are also more focused on relevant backlinks from authoritative sites in your niche.
A study by Backlinko found that backlink quality is a top ranking factor for websites in Google’s algorithm. This makes it clear that relevance matters much more than just the sheer number of links you have.
For instance… a link from a respected food critic’s blog will carry more weight than a link from a random site unrelated to your industry.
Spammy Link-Building Tactics: Risk of Penalties
The rise of black-hat SEO tactics like buying links or participating in link schemes has led to serious penalties.
Search engines have become very effective at detecting unnatural link-building practices. If your website gets caught in this trap, you could face a significant drop in rankings, or worse, get deindexed.
- Google’s Penguin algorithm targets unnatural link patterns.
- Sites with spammy link-building strategies face manual penalties.
Take the example of a website that bought hundreds of low-quality backlinks from a link farm. While it may have experienced an initial boost in rankings, Google soon caught up and penalized the site, pushing it down in search results.
Discuss your link-building needs and start building a strong, authoritative backlink profile.
Top Link-Building Tools To Boost Your Strategy
You know that getting good links is important, right?
Well, you need the right tools to make it easier and more effective. It’s like using a good map when you are travelling, it helps you find your way easily.
Using link-building tools will make your journey to getting high-quality backlinks easy and effective. Here are some of the best ones that you should check out.
1. Ahrefs
Your Link Analysis Powerhouse
Ahrefs is a go-to tool for link analysis. It allows you to see your website’s backlinks and track your progress.
Features –
- Site Explorer for backlink analysis
- Competitor analysis
- Backlink tracking
- Content gap tool to find missed opportunities
Why use Ahrefs?
If you’re serious about link-building, Ahrefs is a must-have. It’s like having a full dashboard of your website’s link health and competitor strategies.
2. Semrush
All-in-One Link-Building Tool
Semrush is a tool that combines data with outreach capabilities.
Features –
- Identify quality backlinks
- Outreach capabilities built into the platform
- Data-driven insights for smarter decisions
- Detailed link audit tools
Why use Semrush?
Semrush helps you streamline everything from finding links to contacting partners, making your link-building campaigns smooth and organized.
3. Moz Link Explorer
Deep Dive Into Your Backlinks
Moz’s Link Explorer gives you a full view of your backlink profile, including your domain authority and the quality of links pointing to your site.
Features –
- In-depth backlink analysis
- Find broken or low-quality links
- Domain authority insights
- Discover new link opportunities
Why use Moz?
Moz is perfect if you want to track the health of your backlinks and improve your overall strategy by finding stronger linking opportunities.
4. BuzzStream
Streamlining Outreach Campaigns
BuzzStream simplifies outreach by keeping everything organized.
Features –
- Outreach email templates
- Link partner management
- Campaign tracking
- Reporting tools for monitoring performance
Why use BuzzStream?
If you want to keep your outreach organized and effective, BuzzStream is the tool you need to build and maintain strong relationships with potential link partners.
5. Hunter.io
Find Email Addresses Fast
Hunter.io makes it easy to find email addresses of potential link partners.
Features –
Find email addresses in bulk
Contact Verification
Lead generation tools
Why use Hunter.io?
This tool is your go-to for speeding up the outreach process, especially when you’re trying to connect with multiple partners at once.
If you lack technical knowledge and want to expand your business, get in touch with a reputable custom SEO services provider to find potential link partners.
6. Majestic
Evaluate Link Quality Like a Pro
Majestic is perfect for understanding the strength of your backlinks.
Features –
- Trust Flow and Citation Flow metrics
- Backlink history analysis
- Site explorer for link profiles
Why use Majestic?
Majestic is perfect for anyone who wants to measure the strength of backlinks and find the best sources for building high-quality links.
7. Pitchbox
Automate Your Outreach Efforts
Pitchbox is great for handling large-scale campaigns.
Features –
- Automated outreach workflows
- Personalized email templates
- Campaign tracking and reporting
- Integrates with major email platforms
Why use Pitchbox?
If you’re running large link-building campaigns and need to stay organized without losing personalization, Pitchbox is a great choice to manage your efforts.
Along with link-building, follow a maximize reach with an off-page SEO checklist to boost visibility and drive more traffic.
We utilize top tools to secure high-authority backlinks that boost your rankings.
Also Read: How to Achieve Better SEO Results for Your Business Website
Let’s Build Links That Last with PixelCrayons
Building strong and lasting links takes time, effort, and the right strategy. At PixelCrayons, we help businesses with effective link-building strategies that deliver real results.
Here’s why businesses trust us:
- Over 20 years of experience in digital marketing services
- A team of 650+ experts dedicated to your success
- Customized strategies for every business
- 97% customer satisfaction rate
We’ve helped over 2,400 businesses worldwide grow with smart digital marketing. Our proven methods focus on quality, not just quantity. Whether creating high-authority backlinks or managing outreach campaigns, we make sure your business stands out.
Let’s work together to grow your online presence. We’re here to make link-building easy for you!
