Conducting a website audit to enhance SEO and boost conversions can seem challenging, with various factors to evaluate.
Whether you’re a small business aiming to improve your search engine visibility or a large enterprise focusing on maximizing user engagement, a well-executed website audit is essential. It identifies issues affecting your site’s performance, visibility, and user experience, enabling you to make data-driven improvements.
The key is understanding which areas of your website most impact SEO and conversions and prioritizing those for maximum results.
We’ll break down how to perform a website conversion audit, covering essential steps and strategies in this article. So, let’s explore how you can optimize your site, improve rankings, and drive better conversions.
Table of Contents
What is a Website Audit?
A website audit thoroughly examines every element influencing a website’s search engine visibility. These elements may involve technical, UX, or SEO problems. This common approach provides a thorough understanding of any website’s functionality, volume of visitors and visibility.
A website audit aims to identify problems that need to be repaired and provide insight into the overall operation of your website. When auditing your website, you need to examine a variety of variables rather than focusing on just one.
Get in touch with our experts to identify where potential customers drop off and boosts your conversions.
Importance of a Website Audit
Conducting a website audit is essential for maintaining and enhancing your online presence. It offers insightful information about how effectively your website functions, points out any problems and emphasizes areas that need work.
Here are some key reasons why website auditing is crucial:
Improves Visibility
- Search engines reward websites with user-focused content and effective metadata..
- Search engines use metadata to understand website pages.
- Website audit services help identify issues with metadata that may affect search rankings.
Detects and Resolves Issues
- Audits identify issues like broken links, 404 errors, and redirects.
- Such issues harm user trust and drive users to competitors.
- Regular SEO audit services resolve these issues, ensuring smooth site performance.
Improves User Experience
- Fast loading, appealing visuals, and clear navigation keep users engaged.
- Audits assess speed, responsiveness, and interface.
- Fixing bounce rate issues boosts site performance.
Enhances Conversions and Performance
- Regular website conversion rate audits reveal which pages receive more traffic and engagement.
- Focusing on high-traffic pages over low-engagement ones boosts ROI.
- Leveraging these findings can drive revenue and enhance overall site performance.
Also Read: How to Achieve Better SEO Results for Your Business Website
How to do a Website Audit to Improve SEO & Conversions?
A website audit is crucial for identifying improvements that boost SEO and conversion rates. Analyzing your site’s performance can uncover insights to enhance user experience and drive more traffic and sales.
Here are top tips to improve conversion rate to effectively auditing your website and strengthening your online presence.
1.Website Performance Check
Start by evaluating your website’s usability, navigation, and design. A website that doesn’t fulfill user expectations impacts lead generation and conversion rates.
Ask the following questions to assess your site’s effectiveness:
- Is your website’s navigation easy to understand?
- Does your website reflect your Unique Value Proposition (USP) instantly?
- Is your call to action easy to understand and read? Can users find what action they should take next without much hassle?
- Is the font size big enough to read, or is the font style readable?
- Look for the distraction in the conversion process. Does your site show lots of pop-ups or intrusive ads?
Pro Tip: Minimize distractions like intrusive pop-ups or excessive ads, which negatively impact the user journey.
2. Website Overall Speed
Your website’s loading speed directly affects conversions. According to Portent, conversion rates drop by 4.42% for every second of delay (between 0-5 seconds). Tools like Google PageSpeed Insights and Lighthouse can help you identify speed-related issues.
- Run your URL through these tools to get speed scores for desktop and mobile.
- Implement Google’s recommendations to improve load times and keep visitors engaged.
3. SEO Assessment
Organic search accounts for 59.2% of all web traffic in the global world. More than half of the traffic is that. Most of the traffic to your website may come from organic sources. Thus, search engine optimization is necessary.
You can obtain comprehensive insights into your website’s search engine optimization by running the URL of your website through a site auditing tool such as Ahrefs or Semrush. Though there are other variables to take into account, the following are some of the most important ones that affect your site’s SEO ranking:
- Check title tags and meta description
- Analyze your top-ranking keywords
- Analyze your content quality
4. Website Conversion Audit
What matters most is whether your website generates leads and converts them into paying clients. The topics we have covered thus far will help you improve your website’s performance, resulting in more visibility, engagement, and leads.
However, your website’s call-to-action, landing pages, and marketing offer all directly and significantly contribute to lead generation and converting visitors into paying clients.
- Landing page optimization
- Website forms check
- Mobile-friendliness
User-centric landing pages and offers help you capture the attention of new visitors by providing them with what they’re looking for. You can also use Google’s Mobile-Friendly Test tool to determine whether a website is mobile-friendly. To get the result, simply paste the URL into the tool.
Partner with us to understand why vital pages aren’t attracting enough users.
5. Technical SEO Audit
Google research states that websites that take more than 3 seconds to load risk losing 53% of mobile users. The technical SEO lets the developer examine your website’s technical elements. A technical audit will resolve the technical issues of all three previously stated audits. Here are some of the most important things to check for:
Ensure Your Site’s URL uses HTTPS: Use HTTPS for your URLs to secure data and improve your ranking, as Google prioritizes sites with SSL certificates. Check for any HTTP links using Ahrefs to maintain security.
Check for Broken Links or Pages: Broken links and pages damage your site’s credibility and user experience, causing frustrating 404 errors. You can identify these issues using the Ahrefs site audit tool.
Use Sitemap and Robots.txt File: Your website needs a public sitemap for navigation and an XML sitemap for search engine indexing. Moreover, a robots.txt file at yourdomain.com/robots.txt can specify which URLs to exclude from crawling.
Also Read: Your Guide to Crushing Enterprise SEO Roadblocks
Best Tools for Website Audit
When optimizing your website for better performance and SEO, utilizing the right tools for a comprehensive website audit is essential. Here are some of the best tools to help you assess and enhance your website’s effectiveness:
1. Google Analytics
Google Analytics is an essential tool for website conversion audits. It provides insights into user behavior, traffic sources, and performance indicators like page views and conversion rates. By examining this data, you can pinpoint areas for development and enhance your website for a better user experience and more conversions.
2. Ahrefs
Ahrefs is a comprehensive SEO tool that may assist you with optimizing your website and provides numerous custom SEO services, including site audits, keyword explorers, and site explorers. You may use Ahrefs to conduct site conversion rate optimization audits by establishing projects. A project can be made for a single page or the whole website.
3. Sitechecker
Sitechecker is a website monitoring and SEO assessment tool combined into one. Numerous features are included in this application to enhance a website’s functionality and raise its search engine rating. One of its primary features is a thorough Website SEO Checker that does in-depth site audits to find technical and content-related problems affecting search engine rankings.
4. Hubspot Website Grader
With the help of the Hubspot Website Grader tool, you can quickly assess the security, mobile friendliness, website conversion rate audit, SEO optimization and site speed optimization services. You can run your URL through the tool to get scores for each category and chances for improvement.
We have successfully helped over 1500 clients tackle UX issues that drive visitors away.
To Conclude
Website audits are essential for improving your site’s SEO and boosting conversions. By thorough conversion rate analysis of your website, you can uncover issues holding you back from reaching your full potential.
At PixelCrayons, we understand the importance of a well-optimized website in today’s digital landscape. Our conversion rate optimization agency can guide you through the audit process, helping you identify key areas for improvement that will enhance user experience and increase visibility.
Ready to take your website to the next level? Let us help you perform a comprehensive website audit that paves the way for improved SEO performance and higher conversion rates!
