Social media that
earns the scroll, not just fills it.

Paid social budget work sits with our PPC team, not this practice. That split is deliberate rather than a gap: organic and paid social ask for different instincts, and blurring them is how accounts end up with a creative team that never talks to the media buyer. Our organic and paid specialists work from the same brief, and organic hands paid whatever it learns about which audiences and creative earn attention before a dollar of ad spend follows. If Meta Ads or the wider PPC roadmap is what you need, that lives on our PPC & paid media practice. This page is the organic, always-on side of the channel.

We manage Instagram, Facebook, LinkedIn, TikTok and X natively rather than as one asset reformatted five times, plus YouTube's content and community side (comments, community posts and channel upkeep) inside the same retainer. We don't force every brand onto every platform. The strategy phase decides which channels your actual audience is on and worth the calendar space, and a platform without a real audience for you gets dropped rather than kept for appearances.

Against whatever business goal the channel exists to move, agreed before the first post ships: pipeline for a B2B account, revenue-driving traffic for commerce, retention or support deflection for an established community. Likes, follows and reach still get reported, because they're part of the picture, but never as the headline. A quiet post that sent five qualified people to a demo page did more for the business than a widely shared one that sent nobody anywhere, and our reporting says so rather than hiding behind reach.

No, and be wary of anyone who does. What earns attention on a given day depends on platform algorithms, competitors, current events and audience mood, none of which any agency controls. What we commit to contractually is the work: a strategy delivered, a calendar shipped, community managed to a stated standard, and reporting tied honestly to the goal agreed at the start, win or lose.

Retainers are scoped to the number of platforms, posting cadence and how much of the community workload is yours versus ours, so a single-channel B2B account and a five-platform commerce brand are priced very differently. Every proposal itemises exactly what ships each month: strategy, content pieces by platform, community coverage hours, listening and reporting, so you're comparing deliverables, not a vague monthly fee. Once we have a complete brief, we confirm the date you will receive your written, priced proposal, and the initial channel audit is free.

Both, and you can buy the content on its own. UGC-style video (user-generated content: the phone-shot, creator-led format) is scripted and directed by us on footage you capture. If you have no one to put on camera, we book a creator through partner creator panels; that unit is priced per video with the creator's fee inside it. On a monthly retainer, creator fees, photography and stock licences are quoted separately, so the retainer price is the management price and nothing hides in it. Product shoots run through partner studios that we brief and art-direct, delivering edited stills and short clips ready for listings and social. We don't own a studio or a crew and say so; the brief, the direction and the quality bar are ours.

Yes. Social media ships under partner agencies' brands like every service here: your reporting templates, your client calls, our specialists running the calendar and the community. Client channels and their data stay in the client's name throughout. The arrangement is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. A dedicated named specialist is also available if a full-service retainer isn't the shape you need. We have served 500+ agencies since 2004.

In our case, three things. Which platforms you keep, based on where your audience actually is. What you post, produced natively for each platform rather than cropped five ways. And how the channel is judged: against pipeline or retention, not reach. Community replies also move onto a stated response standard with a brand-safety review.