Email marketing that works while you sleep: automated welcome, abandoned-checkout and win-back flows, segments so people get messages that fit, and deliverability kept healthy so it all lands. Reported against revenue, not opens.
PixelCrayons' email and lifecycle service builds the automated flows: welcome, abandoned-checkout, win-back, plus segmented campaigns, on Klaviyo and comparable platforms. Deliverability is checked before volume rises, and sends are targeted by segment rather than blasted. The whole channel is reported against revenue, not opens. It's how the list you already own becomes a compounding channel. Direct for brands, white-label for agencies.
Welcome, abandoned-checkout, browse-follow-up, post-purchase and win-back sequences designed, written and built to run automatically. Flows work every hour of every day on the people most likely to buy, which is why they're built first and campaigns come second.
First
02
Segmentation that respects the list
A segment is a group of subscribers who behave alike. New subscribers, repeat buyers, at-risk customers and the long-quiet each get different messages at different cadences. Nobody gets everything; unsubscribes stay low because relevance stays high. The blast-everyone button is retired on day one.
Ongoing
03
Deliverability hygiene
Deliverability is whether your email reaches the inbox at all. Authentication records verified, sending domains warmed properly, sunset policies applied to dead addresses and list-cleaning run on schedule. This is the unglamorous work that decides whether anything you send actually reaches an inbox. Checked before volume rises, monitored after.
Monthly
04
Klaviyo expertise, platform pragmatism
Klaviyo is where our deepest experience sits: flows, segments, predictive fields and integrations. We also work in comparable platforms where you already live. If you're mid-migration, we plan and execute the move without losing history or deliverability standing.
Included
05
Reporting tied to revenue
Every flow and campaign attributed against orders and revenue, not opens. Apple's privacy changes made open rates a vanity metric years ago. A weekly report shows what the channel earned; a monthly review call decides what to build next.
Weekly
30
First 30 days
Audit to always-on, one flow at a time.
01
Days 1 to 2
Account & list audit
Current flows, campaign history, segmentation, authentication and list health reviewed in full, plus a revenue baseline so we're judged against real numbers, not impressions of progress.
02
Week 1
Flow map, priced
A prioritised map of the flows and segments worth building, sequenced by expected revenue contribution, with an itemised price. You approve the plan before anything is built.
03
Weeks 2 to 4
Core flows live
The highest-value sequences written, designed, built and switched on, with deliverability checks passed before send volume rises. The always-on layer starts earning first.
04
Month 2+
Segment, test, report
Campaign calendar begins against the segments, and subject lines and send logic are tested properly. The weekly revenue report shows what worked, win or lose, and a monthly review call sets what gets built next.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.
How we report it, in Prism
The programme map, before the first send.
What you receive in month one
Email is reported against a programme you approve before anything sends. In the first month you receive the flow map with every automated sequence drawn out, the list health report covering deliverability and sender reputation, and the send calendar with owners and review dates. The weekly review in Prism attributes revenue by flow and by campaign, so the number is never a blended total.
01Flow map: every automated sequence, its trigger, and its exit condition
02List health report: deliverability, bounces, sender reputation, consent status
03Send calendar: campaigns, owners, review and send dates
04Weekly review in Prism: revenue by flow and by campaign, opens and clicks as secondary
05Template checklist: rendering, links, unsubscribe and legal footer verified
Email compounds fastest when the funnel feeds it. PPC fills the list with people worth writing to; CRO turns more visits into subscribers and first orders. On Klaviyo? The Klaviyo service covers flows, segments and migrations in depth.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
Can you guarantee first-page rankings?
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
No, and you should be wary of anyone who does. Open rates have been unreliable since Apple's privacy changes began pre-fetching messages, and revenue depends on your list, your offer and your margins as much as on our work. What we commit to contractually is the work itself: flows built and switched on, segments defined, deliverability maintained, campaigns shipped on calendar. All of it is reported weekly against actual revenue so you can judge the channel on numbers rather than promises. And everything we report is visible in your own platform dashboards. Nothing rests on our slides.
Klaviyo is where our deepest expertise sits: flows, segmentation, predictive analytics and its integration ecosystem. It's our default recommendation for commerce brands. We also work in comparable platforms such as Mailchimp, Omnisend, HubSpot and Customer.io where you're already established, and we plan and execute migrations when a move is justified, preserving flow logic, history and deliverability standing rather than starting from zero. The audit tells you honestly whether your platform is the constraint. Most of the time the flows and segments matter far more than the logo on the login screen.
Flows are automated sequences triggered by behaviour: someone joins the list, abandons a checkout, goes quiet. They run continuously without anyone pressing send. Campaigns are one-off sends to a chosen segment: launches, offers, editorial. Flows are built first because they compound. Set up well, they earn revenue every day from the people most likely to buy, and they keep doing it whether or not anyone touched the account that week. Campaigns then add peaks on top of that baseline instead of being the whole channel. That's also why an account that is all campaigns is usually leaving its easiest revenue unclaimed.
Flow builds are typically scoped as a one-off project: audit, strategy, copy, design, build and testing, with an optional retainer for campaigns, ongoing segmentation and reporting afterwards. The price depends on how many flows and segments your list justifies, which is exactly what the audit establishes. Your platform subscription is separate and billed by Klaviyo or whichever platform you use; on per-profile pricing we keep the list clean so you are not paying for dead addresses. Every proposal itemises deliverables so you compare like with like.
We'll grow it properly: signup incentives, on-site capture tied to our CRO work, and preference centres that keep subscribers engaged instead of trapped. What we won't do is buy or rent lists. Bought addresses wreck deliverability for everyone else on your domain, poison your sender reputation and sit on the wrong side of privacy law in most of the markets we serve. A smaller permissioned list outsells a large cold one, and it keeps outselling it.
Yes, email is one of the most-resold services on our bench: your templates, your client calls, our strategists, copywriters and builders. It's NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. We have served 500+ agencies.
The flows closest to a purchase: welcome, abandoned-checkout, browse-follow-up, post-purchase and win-back. They run every day on the people most likely to buy, so they come before campaigns. Deliverability is checked before volume rises, and every flow is reported against orders and revenue.
Send us your platform and list size and we'll come back with a free email review. It covers which flows are missing, where deliverability is leaking, and what to build first, priced and itemised. Keep it either way.