Content that sells,
not content that fills.

It depends on cadence and competitiveness. Two pieces a month in a niche B2B category and ten a month against funded competitors are different programmes, and pretending one price fits both helps no one. Every proposal itemises exactly what ships: pieces per month, the briefs behind them, refreshes, internal-link work and reporting. Original research, design and photography are quoted separately, never hidden in the price. That way you compare deliverables rather than vague hours. Once we have a complete brief, we confirm the date you will receive your written, priced plan. The initial content audit is free.

Honestly: months, not weeks. Bottom-of-funnel pieces (comparisons, alternatives, pricing questions) can earn qualified traffic within weeks because the competition is thinner and intent is high, which is why the map sequences them first. Broader topical authority typically shows meaningful movement between months three and six and compounds after that. The monthly report tracks leading indicators along the way: impressions, positions, AI citations. That way you can watch the compounding start before it reaches revenue. Anyone promising page-one results in a fortnight is selling you something other than content marketing.

We use AI the way our writers use any tool: for research, outlines and first-pass drafts where it genuinely helps. But every published word is worked and approved by a senior editor. Subject-matter depth comes from interviewing your team, not from a model's guesswork. Nothing ships unreviewed. Content that AI engines will quote has to be more accurate and more original than what those engines generate themselves.

SEO covers the whole discipline: technical health, authority building and content together. This service is the content layer on its own: the topical map, the briefs, the writing, the interlinking and the refresh cycle. Run it standalone if your technical foundations are already sound, or inside a full SEO engagement if they aren't. It also carries answer engine optimisation (AEO) throughout: answer-first structure, question-form headings and clean schema. That's what lets ChatGPT, Perplexity and AI Overviews quote what you publish. Either way it's the same team and the same standard: every piece briefed, every brief auditable.

Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. There's no lock-in by hostage-taking: the map is documented well enough that another team could pick it up tomorrow. That's precisely why partners tend not to. For agency partners the same terms apply one step up, and the work ships under your brand.

Yes. A large share of our content work ships under partner agencies' brands: your templates, your client calls, our writers and editors. It's NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. We have served 500+ agencies.

A topical map: the full set of questions your buyers ask, clustered into topics you can credibly own and sequenced by commercial value. Then a brief for every piece, with its target query, search intent, the answer it must give and its internal links. Nothing is drafted until both exist.

The differences you can check are practical, not stylistic. Ask for a topical map before any writing starts, so every piece has a job. Ask for a brief with every piece, naming its target query and internal links. Ask who owns the work if you part ways, and whether reporting ties pieces to rankings and enquiries. We work to all four: map and briefs first, monthly reporting, and every piece stays yours.