Store, traffic, conversion rate and repeat order are one system, and growth stalls at its weakest seam. We run all of it as one team: storefront work, eCommerce SEO, paid media, conversion-rate optimisation (CRO) and lifecycle email on a single roadmap.
Free website review · Direct or white-label · Clear IP & Ownership Terms
Brands our teams have delivered for
PixelCrayons is an eCommerce marketing agency and engineering team in one, working from a single roadmap. The storefront, search visibility, paid media, conversion rate and lifecycle email run as one practice, so you can replatform without losing data or rankings, then grow the channels you own. We work direct for brands and white-label for agencies.
Outcomes tied to real engagements, not averages.
Every commerce conversation we have lands in one of five clusters: grow, discover, connect, modernise, automate. Each maps to services run on one roadmap, not five competing ones. In our experience the seam between two clusters is usually where the revenue is actually leaking, and a vendor per cluster means nobody owns the seam.
A store that converts badly pays for the leak on every channel at once, so the funnel gets fixed before more traffic gets bought. Session recordings and funnel analysis first, then tests where traffic allows, each reported win, lose or inconclusive against revenue. Paid spend is rebalanced monthly toward what attribution supports, including down.
Buyers who once searched Google now also ask ChatGPT and see AI Overviews before any blue link. Discovery work covers both: category and product-page SEO on sound technical foundations first, then content mapped to how buyers phrase purchase decisions, then the structured data that lets Google and the answer engines attribute it to you.
Marketplaces sell you reach and keep the relationship: their customer data, their fees, their algorithm. The hedge is a direct connection that stands alone: a storefront worth returning to, search visibility under your own domain, and lifecycle email that earns the second order from buyers you already paid for. Marketplace presence stays, as a channel, not a landlord.
Stores stay on platforms they've outgrown because migrations have a reputation: lost order history, broken URLs, vanished rankings. Done properly, every product, customer record and ranking URL is inventoried and redirected before anything switches. Sometimes the recommendation is a performance pass and a checkout rebuild on the platform you own; the audit says which case you're in.
Order-status questions answering themselves, abandonment sequences that run while you sleep, support chat grounded in your actual policies, product-feed housekeeping that doesn't eat a merchandiser's week. Automated where a machine is reliable, escalating to a human where it isn't, with every automation's boundaries documented. A confidently wrong answer about an order costs a customer.
Each service below is its own engagement with its own page: this is where eCommerce and D2C teams usually start.
An organic product-discovery channel costs the same whether it brings ten orders or ten thousand, which is why eCommerce SEO is usually the first thing we scope for a store squeezed by rising acquisition costs.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Whatever your sector, where the engagement includes it, the work runs in one Prism workspace you log into: requests, approvals, tasks and the weekly review, with each decision recorded.
One queue, one owner, one due date.
Each decision recorded, with the expectation attached.
What we did and what happened, side by side.
The published commerce case: Al Majed for Oud, a Saudi fragrance house, facing exactly the constraints above, an outgrown platform and a marketing budget split across suppliers. Replatformed with zero data loss, then eCommerce SEO and paid run on one roadmap. Revenue up 340% in seven months.
It has been a pleasure working with your team over the past six months. The quality of work delivered has been consistently excellent, and your reliability has been a key factor in the success of our projects.
Commerce work is shaped less by the store than by two things around it: a trading calendar that forbids change at the worst moment, and catalogue scale that turns every fix into a systems problem.
Peak trading freezes are real and non-negotiable: a replatform, migration or significant template change cannot land in the run-up to your biggest revenue window. That single constraint dictates the annual plan, because it compresses everything structural into the quieter months.
A missing meta description on five pages is an afternoon. On fifty thousand product lines (SKUs) it is a templating and data problem, and the fix has to survive the next bulk product import. Anything that cannot be expressed as a rule will not hold.
Filters that generate URLs can turn a finite catalogue into a near-infinite crawl space, spending crawl budget (the pages a search engine will bother to fetch) on combinations nobody searches for. It is invisible from the storefront and one of the most common reasons a large store underperforms its own content.
If meaningful revenue comes through Amazon or similar, the owned store is competing for a different, later-stage search and carrying the customer relationship the marketplace will not hand over. Planning both as one generic eCommerce programme serves neither.
Payment and checkout work sits under compliance obligations and touches the one flow where a defect is immediately, measurably expensive. Testing depth there is not the same as on a category page, and the schedule should say so.
A commerce engagement isn't one cadence. It's four running in parallel, at the speeds their work actually moves at. Naming them upfront is how the roadmap stays honest.
Conversion tests, paid-media adjustments, content publishing and the fixes the week's data called for, reported every week in writing, tied to revenue rather than activity. If a week shipped nothing worth reporting, the report says that too.
Where the paid spend goes next, on the record with its reasoning, including the months the answer is 'less, until the funnel work lands'. Channel mix follows attribution, not habit.
Clusters re-prioritised against what the quarter proved: discovery work that started compounding, a modernisation decision that's now ripe, an automation whose boundaries can widen. The plan bends to evidence quarterly so it doesn't break annually.
Algorithm updates, platform deprecations, AI-search shifts and the commerce stack's constant churn, monitored as part of the retainer, surfaced when they matter to you, and ignored on your behalf when they don't.
A senior strategist records five minutes on your store: speed, search visibility, AI citations, conversion leaks, yours to keep either way. The fastest answer to "what would you fix first?"
The deeper diagnostic for stores whose problem smells like search: technical health, category architecture, content coverage and AI-search visibility. Findings are ranked into a fix list by revenue impact rather than severity theatre, so the first thing you fix is the thing costing you the most.
Founder & CEO
An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.
LinkedIn →
Technical Manager
Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.
LinkedIn →Every engagement
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
No, deliberately. Shopify suits most D2C brands that want speed and a managed platform; WooCommerce fits teams invested in WordPress; Magento earns its complexity at serious catalogue scale; headless suits stores whose front end is a competitive edge. We recommend the one that fits your catalogue, team and margins, including when the cheaper option is right.
Yes, and it starts with an audit rather than a rebuild pitch. The free website review covers speed, search visibility, conversion leaks and platform health, and the output is a ranked fix list. We don't recommend replatforming unless the numbers argue for it, because migrations carry real risk and cost.
No: anyone who guarantees a number they don't control is selling optimism. What we commit to in writing is the work and the measurement: an itemised scope, weekly reporting tied to revenue, and tests run properly. The published case on this page, 340% revenue growth in seven months, is one engagement's result, not a promise.
Yes, that's the point of one team rather than a dev shop plus a separate eCommerce digital marketing agency. When the people who rebuilt your category architecture also run your SEO and paid, redirects protect rankings during changes and landing pages match the ads that fill them. You can still buy either half separately.
Yes. A large share of our commerce work ships white-label: your tools, templates and client calls, our delivery, NDA-backed. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends, and that's written into the agreement. We have served 500+ agencies.
Replatform when the platform blocks revenue: checkout limits you can't work around, performance floors no optimisation reaches, or licence costs that outrun the migration's price within two years. Optimise when the problems live in the funnel, content or configuration, because those follow you anywhere. We audit first, and many replatform conversations end with a performance pass instead.
Running a store's growth as one discipline instead of a collection of vendors: platform work, search, paid media, conversion testing and lifecycle email on one roadmap with one accountable team. In practice, the SEO fix and the code change it needs ship in the same release, and the ads and their landing pages are built by the same people.
Yes. We're headquartered in Noida and work with Indian D2C and commerce brands, with a working day that fully overlaps yours. That means familiarity with local payment gateways, GST-compliant invoicing on the storefront, and the logistics and cash-on-delivery return patterns an overseas team would be learning on your account.
The funnel, unless the numbers argue otherwise. A store converting badly pays for its leak on every channel, so we start with research and session recordings, test where traffic allows and report each result against revenue. Paid spend is reviewed monthly and moves, including down, when the funnel needs fixing before more traffic deserves buying.
The same foundations, in a deliberate order: category architecture and technical health first, then content mapped to how buyers phrase purchase decisions, then the structured data that lets ChatGPT, AI Overviews and Perplexity attribute a product to you. Nobody can promise a citation; we control eligibility and track citations next to classic rankings.
Keep the marketplace as a channel and build the relationship somewhere you own it. That means a storefront worth returning to, search visibility under your own domain, and lifecycle email that earns the second order from buyers you already paid for. Marketplace reach is worth having; it's a channel you use, not a landlord you depend on.
The ones where a machine is reliable and a wrong answer is cheap to reverse: order-status questions, abandonment sequences, product-feed housekeeping and support chat grounded in your policies. Every automation ships with documented boundaries: what it handles and what it escalates to a human. Refunds, disputes and anything a policy doesn't cover escalate by default.
We load-test the actual checkout path, because catalogue filters, cart and payment break under real traffic, not the homepage. Then we freeze non-essential deploys in the run-up, pre-warm caching and CDN rules for the campaign's landing pages, and agree a rollback plan in writing before the event. Known platform scaling ceilings get flagged months ahead.
Use checks you can verify before signing. Ask who owns the seam between store and marketing, ask for an itemised scope and weekly reporting tied to revenue, and ask whether you own the code and whether an audit precedes any replatform pitch. We run all of it as one team, with IP and ownership terms agreed before work starts.
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings. If the answer is "your platform is fine, your funnel isn't", you'll hear exactly that.
Free review · No retainer required · NDA standard
Last updated
