B2B marketing built for
the whole buying committee.

A B2B deal is rarely decided by one person clicking one ad. A champion, an evaluator, finance and procurement each read something different before they agree. As a B2B marketing agency, we plan the account list, content and channels around that whole group.

Get a Proposal Get a Free Website Review

Free review · Direct or white-label

Brands our teams have delivered for

What we do

PixelCrayons' B2B marketing service builds the account list, positioning and content your buyers read before they agree to a call. We pick the companies to target and write content for each person in the buying group. LinkedIn and search for ready buyers run as one plan. We work direct for brands and white-label for agencies.

A target list of the companies worth winningTarget companies mapped by role, with marketing and sales working from the same list.
Content written for each person who has a sayA business case, a comparison page and procurement answers, each written for that person's question.
LinkedIn run as a planned channelPosts and paid campaigns aimed at named companies, judged on their effect on sales, not reach.

Case study · SaaS · UK

+127%organic traffic growth in five months

B2B software: pipeline that used to be all paid.

Read the case study

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Where the work happens

Running B2B and B2C marketing programmes since 2004
500+ agencies served
Reply within four business hours (typical)
Client protection in writing
Running B2B and B2C marketing programmes since 2004
500+ agencies served
Reply within four business hours (typical)
Client protection in writing

Every engagement, in writing

What our B2B marketing
work covers.

A target list of the companies worth winning

We start from the companies worth winning, not a guess based on age or job type. For each one we map the roles. Who backs the deal? Who checks the technical fit? Who signs off the budget, and who runs procurement? Marketing and sales work from the same list. So nobody chases a lead sales has already closed.

Foundation

Content written for each person who has a say

On most B2B deals, one made-up buyer profile doesn't fit. The budget holder gets a business case. The evaluator gets a detailed comparison page. Procurement gets answers on security and compliance. Each piece answers the question that person really asks. You don't reuse one general pitch six times.

Per calendar

LinkedIn run as a planned channel

Your posts reach the roles at the companies on your list. Paid campaigns aim at those named companies, not a broad audience. Reports separate how many people saw an ad from its real effect on sales. LinkedIn clicks are costly. So we treat them that way, and show the spend is worth it.

Ongoing

Search for buyers who are ready, even when few search

A search made by thirty procurement teams can matter more than one made ten thousand times by people who never buy. We plan search around the value of a deal, not the number of visits. It runs with the account plan, not as a separate SEO project nobody else sees.

Ongoing

Follow-up emails written for a buying group

A group of six buyers doesn't move on one email. We write a series of emails for the stage each person is at. They go out at the pace of the real deal, not on a fixed schedule. When a reply shows real interest, sales takes over at once.

Weekly

Positioning that holds up when buyers compare you

Buyers build a shortlist and compare it line by line. We write the positioning and comparison content your team can stand behind on that call. It covers what you do differently and where a competitor wins. And it shows why the choice should still be you.

Foundation

How it starts

From target list to finished content,
step by step.

Start

Brief and a call

We sign an NDA. Then we talk through your target companies, the roles that buy, your competitors and what reaches each person now.

Once the brief is complete

Audit and itemised proposal

We confirm the date your proposal arrives. It sets out the main target companies, the content each role needs and the channels, in order and priced.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

We record today's figures. Then we build comparison pages, the first LinkedIn campaigns aimed at named companies and the most important follow-up emails.

Every month after

Grow the results across your list

We publish, and add companies to the list where it is getting attention. We report the effect on sales, with every line marked measured or modelled.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, marketing runs in a workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement

01
Requests and approvals
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.

Proof

How a B2B software firm
won leads from search, not only ads.

SaaS · UK

Direct engagement

B2B software: pipeline that used to be all paid.

A UK B2B SaaS platform got almost all its good leads from paid ads and cold outreach. Organic search brought almost nothing. This published case is an SEO and AI search programme, not a full account-based marketing build. But the idea carries across B2B marketing: plan content and channels together with sales, not as separate budgets. Organic traffic grew +127% in 5 months, on the searches the buying group really makes.

+127%

Organic

5 mo

Elapsed

Read the full case

Where B2B marketing fits

How B2B marketing works
with our other services.

B2B marketing sets the target list, the positioning and the story buyers read before a call. Demand generation runs on top of it. It covers campaigns across channels and the handover of good leads to sales, which turn interest into sales conversations. Content marketing writes what each person in the buying group reads, email marketing sends the follow-ups between meetings, and B2B SEO wins the exact searches ready buyers make. See every service on the marketing hub.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Before we plan

Should you use account-based marketing,
or a broader mix?

We don't start with account-based marketing by default. It is only worth its cost when a few companies bring most of the value. We tell you which side your business sits on before we recommend either. The plan follows from the answer.

Your situation	What we would recommend	Why
A small number of accounts carry most of the value	Account-based marketing	The value is worth researching and tailoring for each company. Marketing and sales work from the same list.
Value is spread across many smaller deals	A broader mix: search for ready buyers, content that answers doubts, LinkedIn by job title	Below that level, this mix usually does better for the money.
You need to reach named roles at named companies	LinkedIn, run against the target account list	It reaches named roles better than almost any channel. But clicks are costly, so we judge it on its effect on sales, not clicks.
Buyers shortlist you and compare line by line	Positioning and comparison content first	The evaluator reads the comparison page in detail. Content your team can stand behind on that call is what wins.
The plan exists, but interest is not turning into sales calls	Add a lead programme on top	It runs campaigns across channels and hands good leads from marketing to sales.

We report the effect on sales from month one. Expect the first closed deals from the programme in the second or third quarter.

Questions

Frequently
asked.

They are two parts of the same work, not rival services. B2B marketing decides which companies matter, what each buyer needs to hear and which channels reach them. Demand generation runs on top. It finds buyers and turns them into sales enquiries, through campaigns and a clear handover to sales. Most companies need both, on one plan.

Not always. ABM (account-based marketing) is worth its cost when a few companies bring most of the value. Below that, a broader mix usually does better for the money. That means SEO for ready buyers, content that answers doubts and LinkedIn aimed at job titles. We'll tell you which side you sit on before we recommend either.

Longer than most channels, because B2B buyers take longer to decide. Content published this quarter often helps a deal that closes six months later. We report the effect on sales from month one. Expect the first closed deals from the programme in the second or third quarter, not the first.

Often, but not always. LinkedIn reaches named roles at named companies better than almost any channel. But each click costs a lot, and badly aimed campaigns burn budget fast. We run it against your target list and measure its effect on sales, not clicks. We say plainly when search is the better spend.

We argue from what makes you different, not from their weak points. A comparison page buyers trust says where a competitor fits better, and says exactly why. Your sales team can stand behind that on a call. Buyers ignore a page that only attacks the other option.

No. Be wary of any supplier that promises results it doesn't control. What we promise in the contract is the work. We deliver the account plan and the content and campaigns that follow it. Each week we report the effect on sales, with each line marked measured or modelled. Once we have a full brief, we confirm when your proposal arrives.

Practitioner notes
on this work.

All articles

16 October 2026 · 9 min read

Website not generating leads? Four tests to find the cause

When a website is not generating leads, the cause is almost always one of four problems: enquiries that never arrive, slow replies, the wrong visitors or a…

10 September 2026 · 5 min read

B2B content strategy: mapping content to pipeline stages, from a SaaS engagement

A B2B content strategy that builds pipeline: map content types to each buying stage, judge each page on the next step, and see the SaaS engagement behind it.

Ready to market to
the whole committee?

Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report.

Get a Proposal Get a Free Website Review

Reply within four business hours (typical) · No retainer required · NDA standard

Rankings on this topic

Best B2B Marketing Agencies (October 2026) (PixelCrayons ranks No. 8)
Best B2B SEO Agencies (October 2026) (PixelCrayons ranks No. 16)

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

Last updated 4 November 2026

B2B marketing built for
the whole buying committee.

See what we've built
and the results it brought.

What our B2B marketing
work covers.

A target list of the companies worth winning