Parvessh Agarwal
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →Hire digital marketing experts
who run all your channels as one plan.
A digital marketing expert here is a generalist: one person who runs SEO, paid ads, content and email together. That suits you before you are big enough to need a specialist for each channel. We vet every generalist on real work across several channels. They work inside your tools and team meetings. They are also the first to tell you when one channel needs its own specialist. You meet the actual generalist before anything is signed.
Interview before signing · Scale monthly
14-day trial
Try before you commit
Start Your 14-Day Risk-Free Trial
Work together on a real brief for up to 14 days, then decide whether to scale.
What you get
Hiring a digital marketing expert through PixelCrayons gets you a vetted generalist running SEO, paid ads, content and email together. They set priorities, manage your current suppliers and report in one place. When a channel needs more than one person can give, they say so and point you to a specialist. You interview them first and scale monthly.
- Vetted on real work across several channelsEvery generalist has run live budgets across several channels to our standards, reviewed weekly.
- Specialists ready behind your generalistA named coordinator, an escalation contact, a second generalist and our specialists on call.
- Working inside your teamYour Slack, ad accounts, analytics and team meetings, working inside your campaign routines.
Our work
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Where the work happens
Monthly rate for this hire
From $2,000per month, 160 hoursSenior specialists from $4,000, quoted per person.
Direct prices for brands and companies buying for themselves.
What they cover
What a marketing generalist covers
and how they know their limits.
This is not someone spread thin across every channel without noticing. Their real job is choosing what gets attention this month. They also judge when a channel needs someone who does only that.
Work across every channel
- SEO fundamentals (on-page optimisation, technical basics, content briefs), without a dedicated specialist yet
- Paid media across Google and Meta at a scale that doesn't yet justify a channel specialist
- Email and lifecycle campaigns: newsletters, basic automation, list hygiene
- Content calendar ownership: blog posts, social captions, campaign copy
- Analytics and reporting pulled into one view instead of five disconnected dashboards
Planning and priorities
- Deciding which channel gets the next hour of budget or attention, not running all of them equally
- Briefing and managing freelancers or agencies for you
- Turning a founder's or a small team's goals into a real quarter of marketing work
- Spotting early when a channel has grown too big for a generalist and needs a specialist
- Reports that someone outside marketing can read and act on
Budget and reporting
- Working in your small team's current tools rather than asking you to change platforms
- Looking after budget across channels, with the trade-offs stated plainly
- Handover notes and campaign history that still work if a specialist takes over later
- Asking for help precisely: naming the channel and the gap, not asking for "more marketing"
- Reports tied to revenue and sales leads, not numbers that only look good
In practice
What a marketing generalist
handles in a normal week.
Practical notes for setting a generalist up to succeed, rather than spreading them across everything at once.
A typical week across your channels
A realistic week follows a pattern. Early on, they check the paid accounts for spend pace and anything that broke over the weekend. Then they review last week's email results. Midweek goes on content: briefing a writer, editing a draft and scheduling social posts. Somewhere in the week sits an SEO task. That might be fixing title tags on pages that slipped, or briefing a new page. Near the end, they update one shared report and decide what gets less attention next week. That choice matters most. A generalist who gives every channel equal time serves none of them well.
How to spot a real generalist
Ask how they would split their first month across your channels, and why. A strong candidate asks about your sales cycle, margins and current results before answering. They are happy to say some channels should pause. Ask which channel they are weakest in. A good generalist answers honestly and names who they would call for help. Ask them to explain a campaign where two channels worked together, such as search terms shaping content topics. Be wary of anyone who claims deep skill in every channel. Also be wary if they measure success only in views, followers and open rates, not leads and revenue.
Decide these before they start
Agree the one or two goals that matter this quarter, stated as sales or leads rather than activity. List every tool and account, including ones nobody logs into any more. Give access to analytics, ad platforms, the email tool, the website system and the CRM. Introduce any freelancers or agencies they will manage, and make clear they can brief them. Set a monthly budget for each channel, even a rough one. Then the generalist can make trade-offs without asking each time. Finally, name the person who approves copy and spend, ideally someone who replies within a day.
Handing a channel to a specialist
When a channel moves to a specialist, the generalist's job changes rather than ends. They write the handover notes. These cover account history, what has been tested and what failed and why. They also cover current budgets and any tracking quirks. The generalist stays on to keep the specialist's plan in line with content, email and sales priorities. Watch for the sign that this moment has come. The generalist spends most of every week on one channel while the others slide. That isn't a failure of the hire. It is the plan working as it should.
How it works
Brief to embedded,
interview before signing.
Start
Brief and a call
We sign an NDA and you describe the channels, the stack and the gap you need covered.
Once the brief is complete
Proposal and interview
We confirm when the proposal arrives and put forward the generalist whose delivery history fits. You interview them before anything is signed; if the fit isn't right, we propose again.
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
Typically 2 to 3 business days later
The work starts
Accounts connected, current channel performance audited, your stand-ups joined.
Every month
Scale either way
Move to a specialist the moment a channel earns it; step down when a channel quiets. Capacity resizes monthly, so growing or trimming never becomes a hiring decision.
You make requests, give approvals and see the weekly review in your Prism workspace. Each decision is written down with the result it was meant to bring. See how Prism runs the work →
Get a Proposal
Meet the people who will do the work before you sign
Why through us
Why hire through us:
the generalist and the specialists behind them.
Hire a digital marketer on your own and you get cover across channels. Hire through us and you get that cover from a company that does this work every day. You also get a clear, written signal when one channel needs more.
Vetted on real work across several channels
Every generalist in our team has run live budgets across several channels before yours. That work met our own standards before they joined any client account. It is reviewed weekly and held to the same reporting standard you will see. An interview shows how someone talks about priorities. A real budget across several channels shows how they set priorities under pressure.
Specialists ready behind your generalist
You get a named coordinator, an escalation contact and a named second generalist. The second generalist is briefed on your channels from day one. If the first takes leave or moves on, the second steps in without a slow start. Behind both, our specialists are on call the moment a channel needs one. You don't have a solo hire quietly out of their depth on the channel that just took off. A lone freelancer has nobody to hand a channel to. An in-house generalist needs a whole hiring cycle to get one. You get a person and the specialists behind them.
Working inside your team
They use your Slack, your ad accounts and analytics, your team meetings and your email domain if you want. Dedicated means your marketer works inside your campaign routines. Campaign requests are not tossed into another team's queue.
Written handover when a channel grows
A generalist may be tempted to quietly hold on to every channel. We plan against that. The weekly review in Prism tracks what went live. It also tracks what each channel needs next, in writing. So a suggestion to bring in a specialist is never a surprise or a hard sell.
Side by side
Hiring on your own,
compared with hiring through us.
A specialist hire is right once a single channel is big enough to need one. If your business is already there, we'll say so plainly. This is for the stage before that, or for planning across specialists.
| Hiring it yourself | Through PixelCrayons | |
|---|---|---|
| Time to a working generalist | A full hiring cycle: finding people, interviews, notice periods and onboarding | Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed |
| Vetting | A CV and an interview. You find out how they set priorities on the job | A track record running real budgets across several channels under our own standards, reviewed weekly |
| Management work | All yours: goals, reviews, training and cover | A named project manager and escalation path included. You decide which channel gets the budget, not the admin |
| Scaling | A new hiring cycle for every specialist you later need, starting from zero each time | Change size monthly: move from a generalist to specialists in the same team, with a conversation |
| Risk when it doesn't work | A wrong generalist hire quietly lets every channel down at once, and it takes a quarter to notice | If the fit is wrong, we propose someone else. Results are reported weekly, so a gap shows in weeks, not a quarter |
Who is accountable
The people responsible
for your work.
Saundaraya Gupta
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
14-Day Risk-Free Trial
For eligible managed specialists. Up to 14 calendar days or 80 logged working hours, whichever comes first. End within the trial and pay nothing for eligible trial hours. Continue beyond it and those hours are billed at the agreed rate. Unpaid trial work remains ours if you stop.
Eligible managed-specialist roles only, one trial per customer. Not offered for AI, chatbot, prompt, automation, API-integration or QA work. Brand and graphic designers, brand strategists, video editors, content writers, copywriters and content marketers start with a paid pilot.
Full termsTime-zone overlap
At least four hours a day inside your core working hours. Two hours plus a daily written handover for the US West Coast.
Managed specialists only; not a staffing promise for project teams.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWhy not just hire a freelancer?
A freelancer can be the right choice for a single, well-defined task. We are set up for work that needs an accountable team: a named coordinator, delivery reviewed by QA and a senior lead before release, and continuity arrangements written into the engagement. Confidentiality, ownership and escalation terms are agreed in writing before work starts.
How does time-zone overlap work?
Your engineers work at least four hours a day inside your core working hours. We set the window with you before the engagement starts and hold it for as long as the engagement runs. For the US West Coast the live overlap is two hours each morning, with a written handover at the end of every Indian day. We do not run night shifts: engineers who work nights leave quickly, and keeping the same people on your team matters more to us than a longer overlap.
Can we try you before we commit?
For eligible managed specialists, yes: up to 14 calendar days or 80 logged working hours, whichever comes first. Stop within it and eligible trial hours are free; continue and they're billed at the agreed rate. Unpaid trial work stays ours. Project work and other roles get a paid pilot with scope, acceptance criteria, duration and fee agreed first.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
How we vet
How we vet a digital marketing generalist
and what to ask them.
A generalist who gives every channel equal time serves none of them well. Our vetting tests how they set priorities and how honest they are about weak channels. It also tests whether they will hand a channel to a specialist.
- 01Shortlist on budgets across several channelsWe propose the generalist whose work on real budgets across several channels fits your channels, tools and gap. Their work is held to our own standards and reviewed weekly. On request, you can review real account work under NDA.
- 02Interview on your first monthAsk how they would split their first month across your channels, and why. A strong candidate asks about your sales cycle, margins and current results first. They are happy to say some channels should pause.
- 03Ask for their weakest channelA good generalist answers honestly and names who they would call for help. Be wary of anyone claiming deep skill in every channel. Also be wary of success measured only in views, followers and open rates, not leads and revenue.
- 04The trial starts with a review of every channelIf you take the trial, it runs on a scope agreed before it starts. Expect a written review of every channel first. It covers what is working, what is coasting and what should not run at all. Priorities are set after that.
Questions
Frequently
asked.
Once we have a complete brief, we confirm when your proposal arrives, and you interview the generalist before anything is signed. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The first fortnight usually goes on a written audit of every channel before priorities are set.
If no channel is yet big enough to justify a dedicated person, or you need several channels and vendors coordinated into one plan, a generalist fits. Once a channel is large (a paid budget needing daily attention), a specialist usually outperforms. Part of this role's job is telling you when to move a channel to our specialist benches.
Short and sequenced: NDA first, then access across your channels and analytics, a written audit of current performance with a written summary of what they found, and agreement on the first month's priorities before anything changes. They sit in your stand-ups from week one, learning your channels inside your process rather than alongside it.
No. It's the obvious incentive problem with a generalist role, so reporting is built against it: weekly updates track channel performance against what a dedicated specialist would achieve, on the record. The recommendation to bring one in is documented as it happens, and the handover is built to be easy.
Tell us early and we'll put forward a different marketer. The replacement inherits the first generalist's channel audits, vendor notes and priority decisions, so a switch costs days, not a restart. The proposal names the second marketer who would cover your channels and whether that cover is in the monthly rate.
It depends on how many channels need daily attention. If none does yet, one generalist can coordinate SEO, paid, content, email and any vendors you keep into one plan. Once a channel is large, a dedicated specialist usually outperforms, so you can hire digital marketing team capacity one role at a time, as each channel earns it.
Interview the person,
not the pitch deck.
Brief us on the channels and the gap, and meet the actual generalist before anything is signed. If what you really need is a specialist in one channel, we'll say so on the first call.
Interview before signing · Scale monthly
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