Hire digital marketing experts
who run the whole board, honestly.

Once we have a complete brief, we confirm the date you will receive your proposal. The shortlist follows within days; you interview the generalist the same week, with real account work across their channels available to review under NDA on request. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. The first fortnight usually goes to a written audit of every channel: what's working, what's coasting, what shouldn't be running at all, before priorities are set.

Roughly: if no single channel is big enough yet to justify someone whose whole job is that one thing, or if you need someone to coordinate several channels and vendors into one plan, this role is the right fit. The moment a channel is genuinely large (a paid budget that needs daily attention, an SEO programme with real technical depth, a lifecycle programme running dozens of active flows), a dedicated specialist in that discipline usually outperforms generalist coverage. We run vetted specialist benches for SEO, performance marketing, content, email and lifecycle, social, conversion optimisation and marketing automation, and part of this role's job is telling you, specifically, when it's time to move a channel there.

Short and sequenced: NDA first, then access across your channels and analytics, a written audit of current performance with a written summary of what they found, and agreement on the first month's priorities before anything changes. They sit in your stand-ups from week one, learning your channels inside your process rather than alongside it.

That's the obvious incentive problem with a generalist role, and it's why reporting is structured against it: weekly updates track channel performance against what a dedicated specialist would realistically achieve, on the record, so the recommendation to bring in specialist coverage is documented as it happens rather than delayed. If a channel needs to move, the handover is built to be easy, not something the generalist has a reason to resist.

Tell us early and we'll put forward a different marketer, no awkward negotiation needed. The replacement inherits the documentation the first generalist kept (channel audits, vendor notes, priority decisions), so a switch costs days, not a restart. And if the conclusion from day one is that you actually need a specialist rather than a generalist, we'll route you there directly instead. The proposal names the second marketer who would cover your channels and says whether that cover is in the monthly rate.

It depends on how many channels need daily attention. If none does yet, one generalist can coordinate SEO, paid, content and email, and any vendors you keep, into one plan. Once a channel is genuinely large, a dedicated specialist usually outperforms generalist coverage, and part of this role's job is telling you when. It lets you hire digital marketing team capacity one role at a time, as each channel earns it.