About the Client
Eatigo is Southeast Asia’s leading restaurant reservation platform offering time-based discounts. Operating across Thailand, Singapore, Malaysia, Hong Kong, and India, Eatigo has seated over 4 million diners through its app and web platform. The company wanted to strengthen performance, search precision, and booking efficiency for its rapidly growing user base.
Project Type
A full-scale mobile and web optimization project combining advanced search architecture, discount automation, and multilingual capabilities. The goal was to improve booking performance, scalability, and load times under heavy data environments.
Key Challenges & Their Impact
| Challenge |
Impact |
| Huge restaurant database and diverse keyword-driven data |
Slow search responses and data retrieval lag |
| Needed an integrated reservation and social login system |
Fragmented booking experience and user drop-offs |
| Required navigation and geolocation support for mobile users |
Reduced accessibility and engagement |
| Real-time discount computation and multilingual support |
Complex backend logic and high maintenance costs |
Our Solutions
| Challenge |
Our Approach |
Result |
| Slow search and filtering |
Implemented Solr search and Memcached Redis for instant query responses |
3× faster data loading and browsing |
| Fragmented booking workflow |
Developed a robust reservation system with widget-based integration |
Enabled seamless bookings from partner sites |
| Complex discount calculations |
Built Yield Calendar for real-time deal computation |
Accurate discounts updated dynamically |
| Limited regional reach |
Created a multilingual site architecture with localization |
38% increase in cross-region user adoption |
70% Faster Search Speed Guaranteed
Maximize user satisfaction and conversions by drastically cutting page load and search time.
Development Process
Discovery Phase
- Conducted detailed research on user journeys and restaurant data structures
- Defined app flow, booking logic, and integration roadmap
Execution Phase
- Adopted agile development with parallel teams for Android, backend, and UX
- Focused on code security, speed, and database optimization
Sprint-Based Delivery
- Integrated client feedback after each sprint
- Ensured transparent reporting and consistent delivery at every milestone
Deployment & Optimization
- Deployed Android and web app post rigorous testing cycles
- Monitored load performance, reduced page latency, and stabilized API responses
Technology & Tools Used
- Frontend: HTML5, CSS3, JavaScript
- Backend: PHP, MVC Framework, MySQL
- Caching & Optimization: Memcached, Redis, Query/DB Optimization
- Search & Filtering: Apache Solr, Elastic Search
- Performance: Page Load Optimization, SQL Injection Prevention, Code Security
- Mobile: Android
- Data Format: JSON
Salient Features
- Dynamic discount computation via Yield Calendar
- Solr Search + Memcached for high-speed data access
- Multilingual support for regional engagement
- Restaurant Widget System for third-party booking integration
- Real-time deal management based on peak dining hours
Results & Business Impact
| Metric |
Before |
After |
Improvement |
| Search Load Time |
2.8 sec |
0.9 sec |
67% faster performance |
| Booking Success Rate |
Baseline |
+52% |
Increased successful reservations |
| App User Retention |
Baseline |
+41% |
Higher repeat engagement |
| Regional Accessibility |
Limited |
+38% |
Improved reach across markets |
Additional Gains
- Stable performance during high-traffic hours
- Increased data consistency and booking reliability
- Enhanced security through optimized code structure
- Reduced maintenance costs with modular architecture
Why PixelCrayons
| Our Expertise |
What It Delivered |
| Advanced Architecture Design |
Scalable system handling millions of records |
| Code & Database Optimization |
3× faster query response and seamless UX |
| Multilingual & Regional Adaptation |
Enhanced accessibility across 5 countries |
| UX + Performance Strategy |
Smooth user flow and higher app retention |
| End-to-End Ownership |
From backend build to post-deployment monitoring |
Client Testimonial
“Partnering with PixelCrayons transformed our booking experience. Their technical precision and performance-first mindset helped us achieve faster load times and a smoother user journey.”
— Product Head, Eatigo
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